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Topic: Blip

Maker Studios Is Building an In-House Ad Team Dedicated unit will focus on branded videos

Flush with $26 million in new funding, Maker Studios is looking to up its monetization game. The startup, which manages YouTube stars like PewDiePie and Kassem G, is set to…

September 22, 2013, 10:21 PM EDT

When Will There Be One Metric for All Screens? Get used to low accuracy

The dream of every client and media agency is simple: one metric that works across every single screen—television, tablet, smartphone, computer. But, either ironically or inevitably, depending on who you…

May 26, 2013, 10:57 PM EDT

Do NewFronts Really Affect TV Pricing? Scarcity is the problem

Google’s Eric Schmidt may have told an audience full of media buyers that Web video had already replaced television last week, but the ad industry isn’t so sure the NewFronts…

May 12, 2013, 11:17 PM EDT

Blip Inks Deal With Ray William Johnson Web video pioneer aims for 18-34-year-old demo at NewFront

A reinvented Blip rolled out a handful of original series, provided details on a new content partnership with My Damn Channel, revealed a production deal with YouTube giant Ray William…

May 1, 2013, 3:13 PM EDT

Are Views From YouTube’s TrueView Ads True Views? Some grumble about rankings, others cheer

YouTube channel rankings are fast becoming the newest obsession among the Web video crowd. And while those rankings have brought a lot of excitement to the burgeoning medium, they’re also causing…

October 15, 2012, 12:00 AM EDT

Will Video Hub Be Just a Blip on the Stream? Can video platform survive now that YouTube is flooding the space?

When Blip came on the scene in 2005, the pioneering startup was ahead of its time, building a network and set of tools designed to help the nascent community of…

May 15, 2012, 6:26 AM EDT

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