Topic: Blendtec

Top 10 Branded Videos: KLM Enlists a Beagle to Find Your Missing Phone

Too bad it’s just a stunt

KLM cranked up the charm this week to grab the No. 1 spot on the Adweek/VidIQ top 10 branded video chart. The Dutch airline's spot shows off Sherlock, a detective…

Why Brands Suck at YouTube

Touchstorm says only 74 of top 5,000 channels on platform belong to advertisers

Brands as publishers? Yeah right. Unless your business card says “chief Red Bull video guy” your brand is blowing it on YouTube. At least, that’s the assesment of Touchstorm, a company…

Will Siri Blend? Blendtec Takes On the iPhone 4S

Latest clip promotes a 'Will It Blend?' app

"It blends, Tom. I can feel it. I can feel it." Alas, there's no HAL 9000-style reaction when Blendtec puts the Apple iPhone 4S with Siri voice-recognition technology to the…

The 'Will It Blend?' Blender Finally Meets Its Match

Tom Dickson, the founder of hard-core Blendtec blenders and host of the brand's "Will it blend?" videos, hasn't found much he couldn't pulverize—from iPads to bottles of Old Spice. Now,…