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Topic: Bleacher Report

These Compelling Campaigns Are the Gold Standard for Sports Advertising

Clio honors Gatorade, Nike, NBA and Nascar

The Clio Awards launched Clio Sports last year to honor the best in sports advertising and marketing. Gatorade, Nike and the NBA, among many others, were honored with Clio gold…

Here's AOL's Playbook for Becoming a Sports Content Leader, but Is It a Winning Strategy?

In a crowded field, digital giant hopes to find and fill a niche

Yannis Pappas, comedian-turned-host of one of AOL's new sports video programs called 2 Point Lead, is sitting in a reception area-turned-makeshift-set in the middle of AOL's New York headquarters. He's…

Can Bleacher Report Keep Readers Tuned In After Their March Madness Brackets Are Busted?

Inside its social-video strategy

For Turner Broadcasting System-owned Bleacher Report, March Madness marks its biggest ad revenue event of the year. In 2015, around 55 advertisers partnered with the publication for the collegiate basketball…

Get Ready for Glenn Beck Rants and Hot Tracks in Your Twitter Feed

Messaging site adds sound

Twitter has sound. Now you’ll be hearing popular music DJ David Guetta tracks in your feed and Glenn Beck rants, because the messaging platform enabled audio clips. The microblogging powerhouse announced…

Madden Game Uses Google to Create Gif Ads in Real Time

Ads will mimic action on the field

EA Sports: It's in the meme. To promote its flagship Madden football game, EA Sports is trying out a new Google advertising program that allows the game maker to quickly…

National Geographic Ranked No. 1 in Social Media Among Publishers

Visual storytelling boosts brand

National Geographic is the king of the social media jungle, according to a top 10 list released by Shareablee. The New York-based digital data company has ranked NatGeo as the most…

Turner Taps Donna Speciale to Oversee Integrated TV, Digital Sales

Restructuring squeezes out CNN vet Greg D’Alba

On the eve of the 2014-15 upfront, Turner Broadcasting System has begun making sweeping changes in the structure of its ad sales unit, and as a result, one well-respected veteran will…

Bleacher Report CEO Departing

Veteran Turner exec will run popular sports blog

Brian Grey, CEO of Bleacher Report, the highly trafficked sports blog network that Turner bought a year ago, is leaving the company, Turner Sports evp/COO Lenny Daniels said in a…

Bleacher Report Pushes More Professional Video Content

Turner-owned sports site launches Fantasy Live series

Bleacher Report has a lingering reputation in the media world—fair or not—that it's the Demand Media of sports. Lots of search optimized listicles and link bait written by pretty much…

Bryan Goldberg's Bustle Gaffe Makes Laughingstock of Launch

Was his apology good enough?

Bleacher Report founder Bryan Goldberg made a big announcement Tuesday in a post on tech website PandoDaily: He had raised $6.5 million to launch Bustle.com, the first women’s site to combine…

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