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Topic: Black Friday

Infographic: Brands Went All Out With In-App Ads Over Thanksgiving

As shoppers took to their smartphones

Every year, more and more people are opting to skip the long in-store lines that mark the holiday shopping season in favor of buying directly from their smartphones—and, as a…

Patagonia Rang Up $10 Million in Sales on Black Friday for the Environment

All proceeds will go to grassroots organizations

Patagonia made $10 million in sales on Black Friday and all of those funds will go to grassroots organizations that are working to protect the environment.  The company announced its plan to…

Facebook and Other Digital Ad Sellers Saw Double-Digit Gains on Black Friday and Thanksgiving

Big lift compared to last year

Digital advertisers spent 17.9 percent more on Black Friday and 13.8 percent more on Thanksgiving compared to last year, according to AdRoll's data. Its findings are based on cross-client numbers…

Despite Post-Election Depression, Social Chatter Around Black Friday Is Mostly Positive

Salesforce looked at past 30 days

Despite the negative nature of pre- and post-election social, Americans seem to at least be on the up and up when it comes to shopping. According to an analysis of social…

Patagonia Will Donate 100% of Its Black Friday Sales to Helping the Environment

Has already given $74 million

Patagonia plans to donate 100 percent of its sales on Black Friday, Nov. 25, to the environment. The company will donate that money to small grassroots organizations that fight for clean…

These Were November's Buzziest Topics on Facebook

Paris attacks, holidays dominated conversation

When Facebook rolled out safety features during the recent Paris attacks, folks fired off a slew of comments about the news on the platform, showing that the Menlo Park, Calif.-based…

This Chicago Agency Creates Playful Campaigns for Major Brands

OKRP counts Pizza Hut and Big Lots as clients

Specs Who (L. to r.) CEO Tom O'Keefe, CCO Matt Reinhard and president Nick Paul What Full-service ad agency Where Chicago When Tom O'Keefe, Matt Reinhard—son of legendary adman Keith Reinhard­—and Nick Paul formed…

Singapore Retailer Apologizes for Writing 'Rape Us Now' on Black Friday Site

Brand 'didn't mean it to be offensive'

It should be obvious that no brand should consider posting anything resembling a rape joke, but that's what Singapore-based fashion brand SuperGurl did—and, of course, has since apologized for. The brand's…

UPDATE: Target Says Cyber Monday Traffic Has Been 'Twice as High as Our Busiest Day Ever'

Retailer explains site crash

Target and PayPal have both experienced temporary Internet shutdowns today, seemingly because of a flood of consumer traffic. It's unclear exactly how long the outages occurred, but the blackouts lingered…

Infographic: Xbox and Amazon Drew Huge Social Buzz Going Into Black Friday

877,000 social conversations in last 7 days

This shopping season, Salesforce is using its live social tracker to better understand how, and how often, brands lead the Black Friday and Cyber Monday conversation online. The tool can be…

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