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Topic: Black Friday

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Christmas Shopping Starts in October for 26% of Shoppers Stores respond with earlier discounts

Google’s new Holiday Shopper Intentions survey finds that 26 percent of all shoppers start searching for gift deals not in the days leading up to Thanksgiving—but before Halloween. Retailers are…

October 10, 2014, 12:00 AM EDT

Can LivingSocial Bounce Back? CMO Barry Judge says this is its best holiday season ever

After 13 years at retailer Best Buy, Barry Judge last February joined LivingSocial as marketing chief, right around the time the daily-deals site looked like a sinking ship. Industry watchers…

December 16, 2013, 10:26 PM EST

Holiday Season Means an Onslaught of Limited Edition Products The classic, old marketing play of a false sense of scarcity

It’s that time of year again. No, not just shopping time—time for brands big and small to execute that old marketing play that consistently delivers: issuing a limited-edition version of…

December 2, 2013, 9:52 PM EST

Ad of the Day: Melissa McCarthy Is Game for Old Navy's Black Friday Campaign She doesn't win $1 million, but you could

Old Navy parted ways with longtime agency Crispin Porter + Bogusky over the summer, but it looks like its holiday advertising will remain as quirky as ever. Last year at this…

November 25, 2013, 12:37 PM EST

Nearly One-Quarter of Shoppers Plan to Shop on Thanksgiving Black Friday is creeping forward

The day after Thanksgiving is still the official kickoff to the holiday shopping season, but the holiday itself is starting to become the new Black Friday as a growing number…

November 20, 2013, 6:33 AM EST

Infographic: Holiday Guide to Mobile Marketing Stats show emerging space should be bigger than ever this year

With Thanksgiving only 10 days away, how will mobile will affect in-store and e-commerce sales during the holiday season? The true "Year of Mobile" occurred sometime in the last several…

November 19, 2013, 11:44 AM EST

Retailers Hope to Bag Rivals' Customers on Twitter Poaching purchasers via social 'conquesting'

Google “conquesting” has long been an e-commerce practice where marketers buy ads targeted at consumers searching for other brands’ products. But for holidays 2013, ’tis the season for poaching customers…

November 10, 2013, 8:34 PM EST

Toys R Us' Holiday Ads Employ Prankvertising Element of surprise at center of huge effort

It might still be five weeks before Black Friday, but Toys "R" Us already rolling out a holidays campaign isn't shocking. Better a little bit early than a little bit…

October 21, 2013, 6:08 PM EDT

Walmart's Social Is Getting 10X ROI and Tens of Thousands of Daily Interactions Impressive stats disclosed at ANA conference

During his morning keynote today at the ANA Masters of Marketing conference, Walmart marketing chief Stephen Quinn said, "Our interactions on Facebook are important." And if you look at some…

October 4, 2013, 2:27 PM EDT

Brands Are Lining Up to Reach Locket’s 150,000 Users Mobile startup pays consumers to view ads

Locket, an Android app that pays users a penny each time they view an ad while unlocking their phones, may seem like a head scratcher of a business model. And…

September 29, 2013, 10:23 PM EDT

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