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Topic: Black Friday

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10 Must-See Digital Marketing Stats From the Week: Dec. 1-5 Black Friday and social media data galore

Here are this week's 10 most interesting stats from the digital marketing space, including a few early holiday season returns and some intriguing numbers around Facebook ads. Check them out…

December 5, 2014, 6:34 PM EST

Black Friday Sales Suffer After Early Deals and Discounts Early results show the shopping season is changing

Black Friday sales dropped an estimated 11 percent this year, the National Retail Federation (NRF) reported, and foot traffic dipped as well. According to a preliminary survey, total Black Friday spending was…

December 1, 2014, 4:51 PM EST

Why Black Friday Is Overrated (and Always Was) The hot shopping day that's actually...meh

Travis Dent hopes Black Friday just dies, not least because it's already killed seven people. "The only thing 'doorbuster' deals has going for it is novelty," said Dent, a Web…

November 24, 2014, 7:00 AM EST

Target’s New App Steers You to the Right Aisle for Black Friday Taking on mobile mapping

Even with the e-commerce boom, shopping at brick-and-mortar stores will continue to rule this holiday season. But with more shoppers using smartphones to compare prices, Target is one of several…

November 17, 2014, 8:02 AM EST

10 Fascinating Digital Marketing Stats From the Week: Nov. 3-7 Mobile sales will hit $1.6 billion in just 3 days

Here are this week's 10 most interesting data points from the digital marketing world, including numbers that show how the space continues to grow as well as stats for holidays…

November 7, 2014, 1:19 PM EST

Christmas Shopping Starts in October for 26% of Shoppers Stores respond with earlier discounts

Google’s new Holiday Shopper Intentions survey finds that 26 percent of all shoppers start searching for gift deals not in the days leading up to Thanksgiving—but before Halloween. Retailers are…

October 10, 2014, 12:00 AM EDT

Can LivingSocial Bounce Back? CMO Barry Judge says this is its best holiday season ever

After 13 years at retailer Best Buy, Barry Judge last February joined LivingSocial as marketing chief, right around the time the daily-deals site looked like a sinking ship. Industry watchers…

December 16, 2013, 10:26 PM EST

Holiday Season Means an Onslaught of Limited Edition Products The classic, old marketing play of a false sense of scarcity

It’s that time of year again. No, not just shopping time—time for brands big and small to execute that old marketing play that consistently delivers: issuing a limited-edition version of…

December 2, 2013, 9:52 PM EST

Ad of the Day: Melissa McCarthy Is Game for Old Navy's Black Friday Campaign She doesn't win $1 million, but you could

Old Navy parted ways with longtime agency Crispin Porter + Bogusky over the summer, but it looks like its holiday advertising will remain as quirky as ever. Last year at this…

November 25, 2013, 12:37 PM EST

Nearly One-Quarter of Shoppers Plan to Shop on Thanksgiving Black Friday is creeping forward

The day after Thanksgiving is still the official kickoff to the holiday shopping season, but the holiday itself is starting to become the new Black Friday as a growing number…

November 20, 2013, 6:33 AM EST

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