Advertisement

Topic: Black Friday

These Were November's Buzziest Topics on Facebook

Paris attacks, holidays dominated conversation

When Facebook rolled out safety features during the recent Paris attacks, folks fired off a slew of comments about the news on the platform, showing that the Menlo Park, Calif.-based…

This Chicago Agency Creates Playful Campaigns for Major Brands

OKRP counts Pizza Hut and Big Lots as clients

Specs Who (L. to r.) CEO Tom O'Keefe, CCO Matt Reinhard and president Nick Paul What Full-service ad agency Where Chicago When Tom O'Keefe, Matt Reinhard—son of legendary adman Keith Reinhard­—and Nick Paul formed…

Singapore Retailer Apologizes for Writing 'Rape Us Now' on Black Friday Site

Brand 'didn't mean it to be offensive'

It should be obvious that no brand should consider posting anything resembling a rape joke, but that's what Singapore-based fashion brand SuperGurl did—and, of course, has since apologized for. The brand's…

UPDATE: Target Says Cyber Monday Traffic Has Been 'Twice as High as Our Busiest Day Ever'

Retailer explains site crash

Target and PayPal have both experienced temporary Internet shutdowns today, seemingly because of a flood of consumer traffic. It's unclear exactly how long the outages occurred, but the blackouts lingered…

Infographic: Xbox and Amazon Drew Huge Social Buzz Going Into Black Friday

877,000 social conversations in last 7 days

This shopping season, Salesforce is using its live social tracker to better understand how, and how often, brands lead the Black Friday and Cyber Monday conversation online. The tool can be…

Infographic: When and Where Do Black Friday's Biggest Crowds Actually Hit?

Google's look at foot traffic finds a few surprises

More than ever before, Google wants to help shoppers navigate the wretched non-holiday known as Black Friday. Today, the online Santa of search is showing when and where people head…

Infographic: Millennials' Surprising Game Plan for Black Friday Shopping

More than half will hit an actual store

With Thanksgiving just around the corner, marketers and retailers are gearing up for the year's biggest shopping onslaught: Black Friday and Cyber Monday. Per usual, millennials are the most coveted…

REI's Reddit Experience Shows Brands Need to Be Ready to Take the Tough Questions

AMA quickly turned into forum on employee frustrations

REI will be closing its stores on Black Friday and paying 12,000 employees to take the day off, a move that has generated lots of goodwill—except on Reddit. The outdoor retailer's…

Infographic: Consumers Want Holiday Content, and They Want It Now

Creators can hardly keep up

A new study from content discovery platform Outbrain highlights content consumption trends for the 2014 holiday season from November through New Year's Eve. These insights can mean big business for…

Neustar Buys MarketShare Partners for $450 Million

Marrying ad data with predictive analytics

Advertising technology company Neustar announced today that it is acquiring marketing analytics company MarketShare Partners for $450 million.  MarketShare helps its clients—including Ford, Intel and CarMax—forecast and examine their ad spending…

Advertisement