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Topic: Bizo

LinkedIn Buys Business Ad Tech Player for $175 Million

Bizo has b-to-b chops

LinkedIn has purchased business-to-business digital advertising company Bizo for $175 million. San Francisco-based LinkedIn has been building its ad business while focusing on Sponsored Updates, its fastest-growing ad format that appears…

LinkedIn Blows Open Its Ad Platform

Releases developer tool for ads

Today, LinkedIn will make it official: it’s in the advertising business. The business-centric social network still reaps the majority of its revenue from recruitment-related products, but that majority should dwindle…

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