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Topic: Bissell

Word-of-Mouth Marketing Should Be Like a Jockey—Short, Agile and Human

How Bissell got moms talking

Every vital brand has a story to tell, and the most effective way to spread your story—even in today's digital age—is through word-of-mouth conversations. The key to word of mouth…

Ad of the Day: Bissell Cleans a Grimy Subway Floor, but That's Not the Crazy Part

Down and dirty product demo

Ravi Dalchand really, really believes in his product. The senior brand manager at Bissell Canada demonstrates the effectiveness of the new Bissell Symphony All-in-One hard floor cleaner (it vacuums and steams…

What Type of Agency Will Own Social Media Marketing?

Bissell's director of marketing dissects the battle among traditional, digital, pr shops

Bissell's director of marketing Theresa Junkunc knows how difficult managing social media work can be, particularly when multiple roster shops compete for the same assignment. That's one reason why Bissell…

Olson Wins Bissell's Creative, Media and Digital Business

Will replace Cramer-Krasselt, PHD

Bissell has completed its goal of consolidating its business to a single shop: Adweek has learned that it has tapped Olson for its creative, media and digital business.  The assignment was…

Bissell's Ad Review Enters Its Final Stage

Media spending will exceed $30 million this year

Bissell is in the late stages of a review of its creative and media business, with the goal of consolidating everything at a single shop. "We're combining creative, media and social…

Consumers Like Brands That Are Family-Owned

Conveys honesty

In the large and largely anonymous world of home cleaning products, it would probably come as a surprise to most consumers that the Bissell brand is a family-owned company that’s…

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