Topic: Birchbox

Birchbox's Monthly Deliveries Will Give Virtual Reality a Fascinating Test Run

Combining cutting-edge tech with direct mail

Online beauty retailer Birchbox is the latest brand to take virtual reality for a spin. In August, subscribers to Birchbox Man, a monthly service providing grooming-product samples, will find a…

Women's Health Got 43,000 New Subscribers After Sponsoring a Birchbox Package

Curated sample boxes provide a win for marketers

Every month, hundreds of thousands of Birchbox subscribers eagerly anticipate the arrival of their box in the mail. These packages contain four to six cosmetics and lifestyle samples (provided by…

Birchbox Aims to Bring 'Artificial Intelligence' to Offline Retail

Opens first brick-and-mortar in SoHo

Birchbox tomorrow opens its first brick-and-mortar location with a 4,500 square foot storefront in New York's fashionable SoHo district. The much-hyped beauty e-retailer aims to make the shopping experience akin…

A Growing Number of E-Commerce Sites Are Moving Into Print

Digital-to-print seems counterintuitive. So why are they doing it?

Ask any lifestyle magazine publisher how they’re making up for declining print revenue, and chances are they’ll mention e-commerce. But while countless publishers are struggling to drive dollars via online…

Condoms Join Razors and Grooming Supplies on the Monthly Subscription Bandwagon

The Cocksman Club delivers

Hey bros, you already get your razors and pomade through a monthly subscription service. Now you can get right to the point and buy your rubbers through one too. A new…

Birchbox Grooms New Service for Guys

Online shopping and sampling service for women's beauty products expands service to men

Indulging male vanity has never been more en vogue. So it’s no wonder that subscription-based e-commerce startup Birchbox—a company originally launched to guide the fairer sex to new beauty products—is…