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Topic: Bioware

Ad of the Day: Mass Effect 3 Draftfcb's latest trailer captures the emotion of a video game that's not that easy to advertise

Draftfcb San Francisco's new Mass Effect 3 spot does something few video-game ads have the confidence to try: It mixes live-action footage with shots created by the game's graphics engine. Somewhat…

February 28, 2012, 2:33 PM EST