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Topic: Bing

Bing Ad Celebrates Kevin Pearce's Return to Snowboarding But should it be re-edited following another skier's death?

It's been a long two years for Kevin Pearce, the American snowboarder who was critically injured on New Year's Eve in 2009, suffering a traumatic brain injury when he hit…

January 23, 2012, 2:07 PM EST

First Mover: Frank Holland Microsoft’s longtime operations exec on what it’s like to manage advertising

For most of your Microsoft career, you’ve been responsible for the company’s supply chain and operations strategy. Why move into advertising? It wasn’t an obvious thing that I wanted to take…

October 31, 2011, 6:13 AM EDT

Microsoft and Mozilla Launch ‘Firefox With Bing’ New browser to challenge Google Chrome

Mozilla has teamed up with Microsoft to launch a new version of the Firefox browser using Microsoft’s Bing as the integrated search option. The deal comes just a few weeks…

October 27, 2011, 5:39 AM EDT

Ad of the Day: Bing Facebook friends improve your search results in CP+B's quirky new spots

As you probably know by now, Bing isn't just a search engine. It's a social search engine. It doesn't spit out a string of results from some abstract, alien algorithm…

May 26, 2011, 11:05 AM EDT

The New Bing on TV Ad campaign trumps up Facebook connection

This week, Microsoft announced its partnership with Facebook in order to enhance Bing’s search results. Eager to begin promoting the new Bing, Microsoft was quick to roll out a new…

May 21, 2011, 6:55 AM EDT

Microsoft Integrates More Facebook Data Into Bing Partnership is a "competitive advantage" over Google

Microsoft said that it plans to increase use of Facebook data within Bing search results, according to The Wall Street Journal. The two companies are strengthening ties as they continue…

May 17, 2011, 7:56 AM EDT

JWT & Microsoft: The Thrill Was Gone How the agency lost its grip on the account

Looking back, Microsoft’s decision nearly two months ago to hire Crispin Porter + Bogusky to create ads around Bing’s new collaboration with Facebook was a telltale sign of stress in…

May 10, 2011, 6:30 AM EDT

JWT Loses Most of Its Microsoft Biz Retains Windows 7 in China, Brazil

In a shuffling of agency assignments, JWT is losing most of its Microsoft business, which at its peak early last year supplied about $50 million in worldwide revenue to the…

May 2, 2011, 6:23 PM EDT

UM Bows New Business, Compensation Model Includes Guy Beach promotion to global COO

Media agency UM is overhauling the way it works with clients, with a stronger focus on analytics, custom content and portfolio management. As a result, the IPG Mediabrands unit is…

April 20, 2011, 5:31 PM EDT

Droga5, Bing play location game with Jay-Z

Droga5 has devised a location-based scavenger-hunt game to promote Jay-Z's upcoming memoir, Decoded. Giant pages are showing up in places mentioned on those actual pages in the book—all relevant in…

October 19, 2010, 3:56 PM EDT

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