Topic: Bing
Correction: On Tuesday, Adweek posted an article which reported that Google is testing a new search retargeting feature. The story alleged that Google had begun allowing advertisers to run display ads…
Essential as search is to digital marketing--search received 47 percent of the $31.7 billion spent on online advertising in 2011, according to the Interactive Advertising Bureau and Pricewaterhouse Coopers—it's not…
Microsoft’s Bing has been gradually gaining traction in the search space by excelling at something Google doesn't own: social search. For example Bing users can link their Facebook accounts in…
Microsoft is looking to tie more closely together its Web media properties (like Bing and MSN) and its gaming/media juggernaught Xbox. Kirsten Ward, who had recently served as Microsoft’s director of…
Microsoft’s Bing search engine will partner with mobile app Viggle to interact with viewers during Sunday night’s Grammy Awards. Bing will also air the latest ad from its “Bing Is…
It's been a long two years for Kevin Pearce, the American snowboarder who was critically injured on New Year's Eve in 2009, suffering a traumatic brain injury when he hit…
For most of your Microsoft career, you’ve been responsible for the company’s supply chain and operations strategy. Why move into advertising? It wasn’t an obvious thing that I wanted to take…
Mozilla has teamed up with Microsoft to launch a new version of the Firefox browser using Microsoft’s Bing as the integrated search option. The deal comes just a few weeks…
As you probably know by now, Bing isn't just a search engine. It's a social search engine. It doesn't spit out a string of results from some abstract, alien algorithm…
This week, Microsoft announced its partnership with Facebook in order to enhance Bing’s search results. Eager to begin promoting the new Bing, Microsoft was quick to roll out a new…
