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Topic: Bing

Microsoft Now Leans on AOL for Display, Mobile and Video Ad Sales

MSFT streamlines dramatically

Microsoft will reportedly lay off 1,200 people as it hands over display, mobile and video ad sales to AOL and AppNexus. Redmond, Wash.-based Microsoft and AOL revealed a multifaceted deal…

This Man Is Not Alex Bogusky. And That's OK

How Andrew Keller is reshaping CP+B

The first time Andrew Keller interviewed at Crispin Porter + Bogusky, in 1996, Alex Bogusky didn’t give him the gig. “Alex used to have a trick interview question, which was basically,…

Microsoft Advertising Should Survive Reorg, for Now

Insiders bracing for changes

Will Microsoft Advertising survive the company’s impending reorganization? Probably. But insiders are bracing for staffing reductions and reshuffling, with many wondering whether this shake-up will lead to CEO Steve Ballmer…

If Publishers Fail to Self-Regulate Native Ads, FTC May Step In

Problem of how to define

BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren’t…

FTC Warns Search Engines to Better Distinguish Ads From Search Results

Letters sent to Google, Bing, Yahoo and 21 others

Search engines, like Google and Bing need to make sure users can easily distinguish between paid and actual search results, or they could run afoul of the Federal Trade Commission. As…

Klout Perks Crosses 1 Million Claims, More Than 400 Campaigns

Company considering sponsored answers product with Bing

Nearly three years after Klout launched Klout Perks as its first paid product for brands—letting marketers like Chevy reward influential users with offers like a weekend-long test drive—more than one…

Mobile Advertising Skyrocketed 111% Last Year

IAB report also reveals big growth for digital video

Mobile advertising spend jumped 111 percent to $3.4 billion during 2012, per an Interactive Advertising Bureau report today, accounting for 9 percent of all digital ad revenue last year. It…

Best March Madness Promoted Tweets So Far

Nike, Capital One and Bing score, while Walmart air-balls

Say that Valparaiso upsets Michigan State or Harvard takes out heavily-favored New Mexico in today's first round of the NCAA Tournament. There's almost no question that #Valparaiso and #Harvard would…

Google Search Exec Questions Facebook Graph Search

Also discusses ambitions to recreate Star Trek

Facebook CEO Mark Zuckerberg has made a point of stressing that the social network’s Graph Search is not a Web search engine along the lines of Google. Rather than scan…

Top 10 Commercials of the Week: Nov. 30 - Dec. 7

Internet Explorer trolls itself, Santas go surfing, and GE gets the robots moving

This week, Bing bashed Google for "Scroogling" your holiday shopping searches, StubHub's ticket tree mourned its piney and formerly ornamented cousin, and Expedia unleashed a rare commercial that will have…

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