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Topic: Bing

Microsoft Celebrates the Heroic Women of 2013 in Inspirational Bing Ad

Ladies of the year

Microsoft took a different approach this time with its year-end roundup for Bing. Instead of simply copying Google's Zeitgeist with its own year in review, it focused instead on the…

Bing Ad Celebrates Kevin Pearce's Return to Snowboarding

But should it be re-edited following another skier's death?

It's been a long two years for Kevin Pearce, the American snowboarder who was critically injured on New Year's Eve in 2009, suffering a traumatic brain injury when he hit…

Droga5, Bing play location game with Jay-Z

Droga5 has devised a location-based scavenger-hunt game to promote Jay-Z's upcoming memoir, Decoded. Giant pages are showing up in places mentioned on those actual pages in the book—all relevant in…

New Bing ads rethink classic movie scenes

Having conquered telenovela parody, Microsoft's Bing ads are heading into adaptations of classic movies. The new Thelma & Louise and Easy Rider ads from JWT (the second is posted…

Bing takes its anti-Google chaos to the U.K.

The guy in Microsoft Bing's new UK spot — the first in a series that builds on JWT's American campaign — is kind of like a young…

Microsoft's Dr. Bing film opens at Sundance

Microsoft worked with Interbrand to come up with the name Bing for its search engine. It's supposed to evoke the "aha" moment of finding what you're looking for…

Use Bing, and get chomped on by a vampire

As I've noted in regard to infomercial spoofs, you can always leave it to advertisers to seize on a cultural trend, typically six months late, and beat it to death.…

Bing's lame jingle starts nice little squabble

Is it possible to have a three-way online flame war in which everyone wins? Apparently so. The battle in question began brewing Wednesday, when Microsoft announced the winner of its…

Bing keeps you from being a blithering idiot

Microsoft and JWT wasted no time in following up their introductory Bing commercial that we wrote about last week. In these three ads, the new "decision engine" is posed as…

Microsoft's Bing prepares to save the world

Here we have a breaking campaign from a giant global company that's struggling to compete in a brutal market. It talks about making "decisions that help us get to the…

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