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Topic: Billboards

Clear Channel Outdoor Rolls Out New Mobile Platform ‘Connect’ San Francisco and D.C. will be the first U.S. markets

New York-based Clear Channel Outdoor is bringing its global interactive mobile advertising platform Connect, which uses NFC tags or QR codes on advertising panels at pedestrian-accessible sites, to U.S. markets…

March 26, 2014, 5:11 PM EDT

Check Out How Brands Are Going Big for Super Bowl XLVIII New York is a marketing extravaganza

If you are coming to New York for the Super Bowl, get ready to see some elaborate branding as you walk the city's streets. Adweek photographers shot the scene for…

January 26, 2014, 8:57 PM EST

Sleep Aid Defends Billboard Featuring U.S. Soldier With a Muslim Wife 'There are couples like this'

Political statement? Plea for tolerance? Maybe in part, but this recently posted Los Angeles billboard featuring a U.S. soldier and a Muslim woman embracing is mostly just an ad for…

November 1, 2013, 10:59 AM EDT

Oops! Clear Channel Billboard Features UNLV Coach Who Left Two Years Ago Funny way of selling basketball tickets

What in the name of Jerry Tarkanian was the University of Nevada-Las Vegas's marketing team thinking? They actually weren't dreaming of past basketball glory this week when a Sin City…

September 6, 2013, 1:18 PM EDT

Another Media Stunt Job Hunt With a Happy Ending How many times can this work?

Another day, another resume billboard. Earlier this year, 24-year-old Adam Pacitti landed a job in media—which he describes as an “ultra competitive, cutthroat and slightly vacuous industry"—by spending some $770…

August 7, 2013, 4:46 PM EDT

Our Selection of the Most Eye-Catching Ads on Billboards [Updated] New levels of creativity

The outdoor industry will be the first to tell you it gets no respect. There’s a history behind that: a billboard was for decades an afterthought, tossed in only as…

March 11, 2013, 11:29 PM EDT

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