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Topic: Billboards

A U.S. Open Billboard Is Being Updated Daily to Include the Most Memorable Moments Artist slowly tells the 'Story of the Open'

If you like good tennis and cool murals, then the U.S. Open has an advertising campaign for you. The tournament's organizers are paying an artist to climb up to a billboard…

September 2, 2014, 10:12 AM EDT

Are Highway Billboards Becoming the New Home of High Art? Advocacy groups turn interstates into galleries

Advertisers may dominate the lion's share of America's billboards, but roadside signs seem to be an increasingly popular medium for artists as well. A number of billboard installations have been popping…

August 19, 2014, 10:06 AM EDT

These Trippy 3-D Paintings Will Baffle Your Brain and Spark Your Creativity Is 'reverspective' the next frontier for outdoor ads?

Here's an idea that could make outdoor advertising not only more attention-grabbing but also more shareable. Given how many awards show judges were mesmerized by Honda's mind-bending "Illusions" ad from mcgarrybowen…

July 3, 2014, 11:12 AM EDT

FX Pulls Disturbing Eye-Worm Billboards for The Strain They weren't exactly a hit with parents

The worm has been turned away. Billboards for FX's The Strain, with creepy critters crawling out of (or perhaps boring into?) human eyeballs, are apparently too much for some folks to…

June 30, 2014, 10:54 AM EDT

Q&A: How a Reality TV Show Pranked America With Fake Celebrity Divorce Ads Good buzz requires patience, WEtv president says

We've been had. It turns out that one man's heroic billboard crusade to prevent celebrity divorce was actually a hoax by WEtv to advertise its new show Marriage Boot Camp:…

May 30, 2014, 10:10 AM EDT

Clear Channel Outdoor Rolls Out New Mobile Platform ‘Connect’ San Francisco and D.C. will be the first U.S. markets

New York-based Clear Channel Outdoor is bringing its global interactive mobile advertising platform Connect, which uses NFC tags or QR codes on advertising panels at pedestrian-accessible sites, to U.S. markets…

March 26, 2014, 5:11 PM EDT

Check Out How Brands Are Going Big for Super Bowl XLVIII New York is a marketing extravaganza

If you are coming to New York for the Super Bowl, get ready to see some elaborate branding as you walk the city's streets. Adweek photographers shot the scene for…

January 26, 2014, 8:57 PM EST

Sleep Aid Defends Billboard Featuring U.S. Soldier With a Muslim Wife 'There are couples like this'

Political statement? Plea for tolerance? Maybe in part, but this recently posted Los Angeles billboard featuring a U.S. soldier and a Muslim woman embracing is mostly just an ad for…

November 1, 2013, 10:59 AM EDT

Oops! Clear Channel Billboard Features UNLV Coach Who Left Two Years Ago Funny way of selling basketball tickets

What in the name of Jerry Tarkanian was the University of Nevada-Las Vegas's marketing team thinking? They actually weren't dreaming of past basketball glory this week when a Sin City…

September 6, 2013, 1:18 PM EDT

Another Media Stunt Job Hunt With a Happy Ending How many times can this work?

Another day, another resume billboard. Earlier this year, 24-year-old Adam Pacitti landed a job in media—which he describes as an “ultra competitive, cutthroat and slightly vacuous industry"—by spending some $770…

August 7, 2013, 4:46 PM EDT

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