Topic: Billboard

Billboard Buys Spin and Vibe in a Quest to 'Own the Topic of Music Online'

Digital publications will reach 45 million readers

The Hollywood Reporter-Billboard Media Group is acquiring the music assets of SpinMedia, including Spin, Vibe and Stereogum, expanding Billboard's reach into the music news world. "In recent years, we set out…

See Why Tomb Raider Hung a Jeep on the Side of a Building and Made It Snow in Times Square

Experiential billboard will be up for October

  brightcove.createExperiences(); New Yorkers walking by 52nd Street and Broadway on Wednesday may have noticed that it was snowing—but only around…

Billboard and W Hotels Are Partnering to Promote Rising Stars in Music

Concert series will take place in 4 cities

Billboard and W Hotels are working together to bring music fans the latest and greatest though a new emerging artists series, Next Up: New Artists, New Music. Using Billboard's Emerging…

How Retailers Can Keep Christmas Music From Driving Shoppers Crazy

Experts say less is more

Danny Turner has a pretty cool job. As global senior vp of programming and production for Mood Media, he spends much of his time listening to music, thinking about music…

American Atheists Say Santa Won't Be Mad at You for Skipping Church

New holiday billboard raises some eyebrows

It's almost time to find out if you're getting all the gifts on your list this holiday season, or if you'll wake up Christmas morning to a stocking chock-full of…

Melissa Etheridge on Her Evolving Relationship With Marketing and Technology

Connecting with fans and amplifying her voice

With almost 30 years of constant creative output and touring, Melissa Etheridge has come to appreciate what technology and thoughtful marketing can do to amplify her voice and connect her…

Which Ads Won the Super Bowl? Here Are 11 Different Ways to Rank Them

It was a good night for Budweiser, McDonald's and Always

Going into the Super Bowl, some observers thought Budweiser was foolish to reprise its Clydesdale and puppy story from last year. After all, how do you top, "Puppy Love," the…

Are Brands Music’s New Bank?

Metallica's Lars Ulrich and top execs on the $1.3 billion up for grabs

Whether it's an established band trying to reach the widest audience possible, or a developing act trying to use TV to gain crucial exposure, brands more than ever are a…

Hollywood Reporter Publisher Adds Responsibility for Billboard

Lynne Segall named evp, group publisher for Billboard and THR

In yet another reshuffling at Guggenheim Media Entertainment Group where Janice Min has been implementing a Hollywood Reporter-style makeover at sister title Billboard, Lynne Segall, the svp, publisher at THR,…

Billboard Names New Editor in Chief

Hearst International executive editor to lead music mag

Tony Gervino, the executive editor of Hearst Magazines International, has been named editor in chief of Billboard magazine, parent company Guggenheim Media Entertainment Group announced today. Gervino will report to…