Topic: billboard ads

Gym Billboard Angers People With Claim That Aliens Will 'Take the Fat Ones First'

A joke that's been making people mad since 1999

A billboard for a gym in England has upset passersby with its scientifically unprovable claim that when aliens invade our planet, "they'll take the fat ones first."  Even in this comic context,…

Snapchat Is Running Sneakily Fun Billboard Ads That Only Its Users Will Understand

Community geofilters are highlighted

Snapchat has been running 50 static billboard ads that cleverly wink and nod at its users in several cities. In each case, the ephemeral app's main image for the roadside billboards…

After 4 Decades as a Billboard-Only Advertiser, Cracker Barrel Makes a Big TV Push

Search, social, video and radio, too

Cracker Barrel Old Country Store was a billboard-only brand for more than 40 years. Now, it's betting big on a wider variety of advertising from TV to digital.   "Billboards have…

Today's Secret to Viral Marketing? One Clever Real-World Idea

5 tips for building global buzz from out-of-home ads

Want to create the next viral marketing smash online? Start by thinking outdoors and small.  Over the past few years, some of the most interesting—and nationally recognized—marketing campaigns that swept across…

For Pride Month, Gay-Youth Group Takes to Times Square

Empowerment, awareness and fundraising, all on a giant billboard

New York's Hetrick-Martin Institute, an advocacy group for at-risk gay youth, is marking Gay Pride Month in about as prominent a way possible: with a video billboard in Times Square…

Oops! Clear Channel Billboard Features UNLV Coach Who Left Two Years Ago

Funny way of selling basketball tickets

What in the name of Jerry Tarkanian was the University of Nevada-Las Vegas's marketing team thinking? They actually weren't dreaming of past basketball glory this week when a Sin City…