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Fox Bows Double Box Ad Format in MLB Broadcast Picture-in-picture execution to pop up in Sox-Tigers game

After kicking the tires on the “double box” ad format in Nascar races and during the Jan. 4 AT&T Cotton Bowl Classic, Fox Sports is taking its innovative break to…

June 21, 2013, 4:17 PM EDT

Fox Sports 1 to Launch Aug. 17 News Corp. takes the wraps off its bid to take share from ESPN

After months of speculation—and 15 years of behind-the-scenes machinations—Fox Sports on Tuesday officially announced plans to launch a national cable sports network. And while the ultimate goal is to topple…

March 5, 2013, 6:03 PM EST

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