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Millennials Use Ads to Fight Hunger 4A's ADvocates team up with City Harvest

City Harvest and the 4A's ADvocates will work together to put a face on hunger in New York with the #kNOwhunger campaign, which will feature real New Yorkers who are…

June 5, 2014, 1:43 PM EDT

Horizon Media Adds Charlie Rutman as New Managing Partner Industry vet will manage a portfolio of brands for the agency

Charlie Rutman has joined Horizon Media as a managing partner.  Rutman, who has served as CEO at MPG, president of Carat USA, and most recently ran his own consulting firm, End…

June 3, 2014, 4:10 PM EDT

Horizon Media's Koenigsberg Is New 4A's Chair First media agency exec in role

Bill Koenigsberg, founder and chief executive of Horizon Media, is the new board chair of the 4A’s, succeeding Chris Weil, chairman, CEO of Momentum Worldwide. Koenigsberg, who has been serving…

May 21, 2014, 5:32 PM EDT

Family Photos: The Advertising and Media Edition Some of the industry's boldface names along with their progeny

Considering the changes in advertising and media in the last three-and-a-half decades, it is comforting to know that some familiar names will be with us for generations to come. Here,…

November 10, 2013, 8:24 PM EST

Media Agency Bosses Tackle Turnover, Transparency Six leaders talk shop at the 4A's conference

In 40 minutes, they covered a lot of ground. Six leaders in the media agency world gathered on stage today at the 4A's Transformation conference in New Orleans to discuss everything…

March 12, 2013, 1:07 PM EDT

C-3POh No! Broadcasters Agitate for Better Ratings Currency Push to adopt C7 metric heats up as live ratings falter

Troubled by historically weak prime-time deliveries, broadcast executives have begun making a case for adopting a more expansive ratings currency, one that would wring more favorable results from time-shifting viewers. Speaking…

November 14, 2012, 5:26 PM EST

The Givers From the top ranks of AOL and A+E Networks, to Havas and Time Inc., a portfolio of people doing good

Despite a still-iffy economy and another dip in consumer confidence last month, Americans continue to open their checkbooks for charity, with total philanthropic donations last year growing 4 percent to…

July 9, 2012, 12:03 AM EDT

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