Topic: Bill Koenigsberg
Type
Media Agency Bosses Tackle Turnover, Transparency
Six leaders talk shop at the 4A's conference
In 40 minutes, they covered a lot of ground. Six leaders in the media agency world gathered on stage today at the 4A's Transformation conference in New Orleans to discuss everything…
C-3POh No! Broadcasters Agitate for Better Ratings Currency
Push to adopt C7 metric heats up as live ratings falter
Troubled by historically weak prime-time deliveries, broadcast executives have begun making a case for adopting a more expansive ratings currency, one that would wring more favorable results from time-shifting viewers. Speaking…
The Givers
From the top ranks of AOL and A+E Networks, to Havas and Time Inc., a portfolio of people doing good
Despite a still-iffy economy and another dip in consumer confidence last month, Americans continue to open their checkbooks for charity, with total philanthropic donations last year growing 4 percent to…
Advertisement
