Topic: Biking
On July 20, 2010, James Cracknell, a British Olympic medalist in rowing and sometime cyclist, suffered a near-fatal bike accident outside Winslow, Ariz., during an attempt to cycle, row, run,…
The New York City Department of Transportation recycles C-list celebs in a public safety campaign that warns miscreant bicycle riders: "Don't be a jerk." The three mildly amusing vignettes featuring…
Schwinn presents a bicycle-bell choir performing "Jingle Bells," "Deck the Halls" and "Auld Lang Syne." Can't you hear them? Ring! Ring! Ring! The multi-hued, pan-generational riders in the work by…
This summer, freelance copywriter and Australian native Janeen McCrae embarked on the epic quest to bike across America, equipped with little more than her tenacity, unflappable sense of humor and…
After a nasty spill literally wrecked her first attempt at cycling across America, copywriter Janeen McCrae is back on the road—and this time, she's got a bionic bike. New…
You know it's a good Craigslist ad when it starts out: "Some assmaster stole my custom made, heavy, rusty Bologna bike at 10th & C last night." The aggrieved…
Last month, we posted a lengthy chat with Janeen McCrae, a veteran advertising copywriter who was prepping for a solo bicycle ride across the U.S. We're sad to report…
Ad agency Fabra&Quinteiro in Brazil crafted this "Choco-Lazy" spot for Caloi bicycles. It shows chocolate eggs fitted with eyeballs, mouths and shaved-coconut hair sitting around playing video games and…
Cultivator Advertising & Design crafted the pro-biking message above on behalf of New Belgium Brewing Co. in Fort Collins, Colo. The headline, "Work to bike more," sounds like the…
