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Topic: Biking

Ad of the Day: Cycle Safety A stunning PSA about the accident that changed James Cracknell forever

On July 20, 2010, James Cracknell, a British Olympic medalist in rowing and sometime cyclist, suffered a near-fatal bike accident outside Winslow, Ariz., during an attempt to cycle, row, run,…

August 4, 2011, 1:12 PM EDT

NYC Takes on Rude, Evil Cyclists in New Ads

The New York City Department of Transportation recycles C-list celebs in a public safety campaign that warns miscreant bicycle riders: "Don't be a jerk." The three mildly amusing vignettes featuring…

May 12, 2011, 2:15 PM EDT

Schwinn's choir of riders ringing in holidays

Schwinn presents a bicycle-bell choir performing "Jingle Bells," "Deck the Halls" and "Auld Lang Syne." Can't you hear them? Ring! Ring! Ring! The multi-hued, pan-generational riders in the work by…

December 14, 2010, 3:42 PM EST

Writing across America: 5 greatest moments

This summer, freelance copywriter and Australian native Janeen McCrae embarked on the epic quest to bike across America, equipped with little more than her tenacity, unflappable sense of humor and…

October 27, 2010, 3:26 PM EDT

Writer's transcontinental trek gets high tech

After a nasty spill literally wrecked her first attempt at cycling across America, copywriter Janeen McCrae is back on the road—and this time, she's got a bionic bike. New…

August 9, 2010, 1:37 PM EDT

Copywriter really, really wants his bike back

You know it's a good Craigslist ad when it starts out: "Some assmaster stole my custom made, heavy, rusty Bologna bike at 10th & C last night." The aggrieved…

July 23, 2010, 9:15 AM EDT

Creative's epic bike ride ends early and ugly

Last month, we posted a lengthy chat with Janeen McCrae, a veteran advertising copywriter who was prepping for a solo bicycle ride across the U.S. We're sad to report…

May 24, 2010, 11:38 AM EDT

Caloi bikes great for melting chocolate eggs

Ad agency Fabra&Quinteiro in Brazil crafted this "Choco-Lazy" spot for Caloi bicycles. It shows chocolate eggs fitted with eyeballs, mouths and shaved-coconut hair sitting around playing video games and…

May 7, 2010, 8:21 AM EDT

Brewer wisely promotes biking over driving

Cultivator Advertising & Design crafted the pro-biking message above on behalf of New Belgium Brewing Co. in Fort Collins, Colo. The headline, "Work to bike more," sounds like the…

February 25, 2009, 9:49 AM EST

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