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Topic: big pharma

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This Drug Saves Lives, but Good Luck Getting It For drugmakers, Naloxone means opportunity—and controversy

There are 700,000 heroin users in America, and they are dying from overdoses in record numbers—100 per day, by one estimate. The good news is that a drug called naloxone, first…

April 21, 2014, 8:57 PM EDT

Welcome to the New Face of Big Pharma On eve of Obamacare, brands shift marketing from pill pusher to best friend

Justin, a 12-year-old with Type 1 diabetes, just started middle school and was bummed he had to regularly check his blood sugar between periods while his pals rushed to the…

September 29, 2013, 10:21 PM EDT

Big Data's Big Image Problem It's been a buzzy concept in marketing circles. That's actually making some of its biggest advocates nervous

The information technology sector may have coined the term “Big Data,” but advertisers have embraced it as their own. The moniker has become a popular, catchy way of summing up…

October 30, 2012, 4:53 AM EDT

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