Topic: Big Lots

Ad of the Day: Big Lots Does Focus Groups With Animals Because They're People, Too

Pet cajolers, enjoy

Attention, pet owners. Do you indulge in the perfectly reasonable habit of talking to your cats and dogs as if they could grasp human ideas? Of course you do. Does…

Adweek's Top 5 Commercials of the Week: Feb. 7-14

Brands go for the gold, and for your heart. Vote for your favorite spot

It's Valentine's Day, and marketers have been tugging at your heartstrings all week with candy-coated, cute appeals. Also, the Winter Olympics continue to prove excellent fodder for major brands. All…

Ad of the Day: Big Lots Gets Moms Dancing for Twinkies in Wacky Campaign

New retail gamble by ex-Kmart CMO

Thanks to sugar, savings or both, Big Lots—and its suddenly endless supply of reduced-price Hostess products—just makes moms want to dance. Big Lots recently struck a deal to become the "Official…

Big Lots Hires Lead Creative Agency

Retailer breaks from project-based approach

Big Lots has bundled its creative business at a single shop. The retailer has awarded the account to Barkley after a review. Annual media spending exceeds $50 million, according to Nielsen. A…