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Topic: Big Lots

Adweek's Top 5 Commercials of the Week: Feb. 7-14 Brands go for the gold, and for your heart. Vote for your favorite spot

It's Valentine's Day, and marketers have been tugging at your heartstrings all week with candy-coated, cute appeals. Also, the Winter Olympics continue to prove excellent fodder for major brands. All…

February 14, 2014, 6:22 AM EST

Ad of the Day: Big Lots Gets Moms Dancing for Twinkies in Wacky Campaign New retail gamble by ex-Kmart CMO

Thanks to sugar, savings or both, Big Lots—and its suddenly endless supply of reduced-price Hostess products—just makes moms want to dance. Big Lots recently struck a deal to become the "Official…

February 10, 2014, 12:17 PM EST

Big Lots Hires Lead Creative Agency Retailer breaks from project-based approach

Big Lots has bundled its creative business at a single shop. The retailer has awarded the account to Barkley after a review. Annual media spending exceeds $50 million, according to Nielsen. A…

January 3, 2013, 2:25 PM EST