Topic: The Big Game
Type
How Advertisers Can Stoke Super Bowl Buzz Year Round
Look to radio for reach, receptivity and community
Football fans around the country geared up for weeks before last Sunday's Super Bowl between the Baltimore Ravens and the San Francisco 49ers and their opposing coaches—brothers Jim and John…
All Publicity Is Good for Go Daddy's New Star
After years of solid acting, Jesse Heiman is an overnight sensation
For a commercial that showed a public display of affection, Go Daddy's "Perfect Match" ad on the Super Bowl drew more than its share of the opposite. The 30-second spot,…
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