Topic: Big Fuel

Leveraging Tech and Data to Build Old-Fashioned Trust

Big Fuel's strategy guru on what really matters: the customer

Over the last decade the marketing landscape has morphed into an entirely different species.  Illustration: Shaw Nielsen In 2004, there was no YouTube, Facebook or Twitter, and portals still reigned supreme over…

Kohl Norville Becomes Motive's First Content Director

He'll help build the agency's New York office

Kohl Norville believes the best branded content is participatory—whether it's a concert or surprise event—and in his new role as content director for Motive he aims to find new ways…

Burger King Launches Global Agency Review [Updated]

Hires new digital shop as it splits with Mother

Just 11 months after Burger King named independent Mother New York creative lead on its business, the two have parted ways and the Miami fast-food company is looking for a…

Brazil’s World Cup Is a Marketer's Dream, but Also a Potential Nightmare

A global audience of 3.2 billion

The World Cup is the single greatest marketing tent pole on the planet. This year, 108 million people watched the Super Bowl, while 3.2 billion watched the last World Cup,…

Big Fuel CEO Jon Bond Leaves Agency

Spark's Zasky is new president

Big Fuel chief executive Jon Bond has left the social media agency, where he was in that role for 22 months. The Kirshenbaum Bond Senecal + Partners co-founder and former…

Weighing In on Branded Content

Big Fuel's CCO on the future of the medium

Avi Savar, founder and chief creative officer of social media agency Big Fuel, led the inaugural Branded Content and Entertainment jury at Cannes, awarding a Grand Prix to Chipotle and…

Advertising Fuels Facebook's Monster $5 Billion IPO

Company’s ad revenue hit $3.2 billion in 2011

Even though Facebook has barely gotten started when it comes to advertising, the company can thank Madison Avenue for the stunning $5 billion initial public offering (IPO) it filed on…

Bob Lord Takes Reins at VivaKi Digital

Razorfish CEO will also head Publicis digital strategy team

VivaKi Monday announced that Razorfish global CEO Bob Lord will oversee the Publicis Groupe division's digital offerings. His promotion comes on the heels of last week's news that Digitas global…

Publicis Buys Big Fuel

Agency to become part of VivaKi

Publicis Groupe has acquired 51 percent of New York-based social media agency Big Fuel with an option to increase its holding to 100 percent from 2014, according to TechCrunch. Ad…