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Topic: big data

Infographic: What Fans of This Year's NFL Playoff Teams Buy

Who has the bigger base of fair-weather fans

What do NFL teams' fans like other than a win? With the Super Bowl just two weeks away, it's a question marketers spending mega-dollars on advertising are no doubt asking.  Matching…

Infographic: Marketers Are Spending 500% More on Millennials Than All Others Combined

Data from Turn breaks down Gen Y into 4 groups

There are 75 million millennials in the U.S., and everyone knows advertisers are infatuated with the idea of winning over the biggest buying bloc. But just how much more is…

Infographic: Will Stay-at-Home Moms Determine America’s Next President?

Undecided Ohio voters like salty snacks and Bravo TV

Tonight, Republican presidential candidates will once again attempt to appeal to voters across the U.S. However, a few months from now, the campaigning will begin to focus on a smaller…

Why Saatchi New York Allowed a Rock Band to Destroy Its Office for This Music Video

Agency and band collaborate on a peculiar remodeling

Saatchi & Saatchi New York is one of the ad industry's most storied agencies, and its office at 375 Hudson in downtown Manhattan is something of an icon unto itself. Last…

Rishad Tobaccowala Pinpoints the Beginnings of a Tectonic Change in Marketing

Publicis Groupe’s chief strategist knows what to do about it, too

Attendees at the Digital Place-Based Advertising Association's annual Video Everywhere Summit in New York couldn't have known their minds would be blown an hour in. Expecting the usual stats and…

Yahoo Bets Big on Mobile Search, Live Programming and Meaningful Data

Revenue chief Lisa Utzschneider on all things digital

Specs Current gig Chief revenue officer at Yahoo Previous gig Svp, sales, Americas at Yahoo Twitter @Lisa_Utz Age 47 Adweek: What's your first priority in the new role? Lisa Utzschneider: I'd like to focus on our customers…

9/11 Museum and EA Giferator Win Gold in Cannes' Newest Category, Creative Data

But jury stops short of naming a Grand Prix

CANNES, France—With its sweeping, interactive and evocative displays, the 9/11 Memorial Museum has won an inaugural gold Lion at Cannes for Creative Data. Also taking gold from the U.S. is EA's…

Can Karin Timpone Make Marriott More Millennial?

The Walt Disney marketing veteran packages hotels for a new generation of travelers

As places where people from all walks of life converge, hotels have always been sources of great stories. Everybody knows that—but no marketer knows it better than Karin Timpone. As…

Kal Penn Is Bringing Big Data to the Masses With New Nat Geo Show

The actor (and former politico) talks binge watching and Trivia Crack

Specs Who Kal Penn Age 37 Claim to fame Host and producer of National Geographic Channel's The Big Picture with Kal Penn (premieres March 30 at 9 p.m.); star of Battle Creek on CBS…

Brands Will Nearly Double Marketing Data Budgets While Tripling Mobile Ad Spend in 3 Years

New study has a positive outlook for social, too

The ad world's data movement isn't going anywhere—in fact, it's going to almost double in the next few years. Brands will allot 11.7 percent of their marketing budgets for analytics by…

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