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Topic: big data

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Oracle Buys Micros Systems for $5.3 Billion Latest in a long string of acquisitions

Oracle is purchasing Micros Systems for $5.3 billion as part of a bigger push into retail and hospitality marketing. Oracle’s acquisition comes out to $68 a share, making it one…

June 23, 2014, 12:02 PM EDT

100-Year-Old Pretzel Brand Finds Its Digital Voice Rold Gold's marketing vp talks tactic twist

Rold Gold reinvented its pretzel and its marketing strategy. With its new Pretzel Thins, the nearly 100-year-old Frito-Lay brand decided to have a little fun for its first major ad…

May 16, 2014, 3:06 PM EDT

Strategic Planning Builds Brands Through Real-Time Multitasking Big ideas still rule

Planners today need to be more like conductors able to decipher and orchestrate meaning, understanding and actionable plans from a discordant mix of tactile inputs, digital signals and cultural trends. Illustration:…

May 13, 2014, 5:58 AM EDT

Why Advertisers Should Care About the White House Report on Big Data and Privacy GroupM John's Montgomery

The government has put out yet another report on big data and privacy, buzzwords that have scared consumers and dominated press headlines. So is this latest report something advertisers should…

May 2, 2014, 11:07 AM EDT

White House Report on Big Data and Privacy Largely Ducks Surveillance Issue John Podesta offers six recommendations

There were no surprises in the highly anticipated release of the White House report on big data and privacy, especially since the most controversial conclusion—that big data could lead to…

May 1, 2014, 2:52 PM EDT

White House Worried About Use of Big Data to Discriminate Report on privacy due out this week

The White House report on big data and privacy, due out this week, will call out the potential use of big data as a way to discriminate or take advantage…

April 28, 2014, 11:34 AM EDT

Direct Marketing Association Names New Leadership Duo will run organization at the center of big data debate

The Direct Marketing Association, one of the advertising and marketing industry groups at the center of the debate over big data, privacy, and the policies and regulations that should be…

April 24, 2014, 5:14 PM EDT

Consumer Scores Are the Next Privacy Boogeyman in Washington Report details 'hundreds of secret consumer scores'

Privacy hawks have come up with a new boogeyman called consumer scores, putting marketers once again on the defense in the debate over big data and privacy. According to a study…

April 3, 2014, 12:47 PM EDT

Big Data Players Riff on Instagram Video (and Ukulele) I-Com confab draws brands, agencies

The I-Com Global Summit kicked off this afternoon in Seville, Spain, where brands, agencies and tech vendors are discussing Big Data issues through Thursday. Coca-Cola, GlaxoSmithKline, Johnson & Johnson, Twitter, comScore,…

March 31, 2014, 3:55 PM EDT

White House Privacy Survey Falls Short of Its Purpose Research experts say questions are overly broad

A White House survey that asks consumers for their opinion about big data and privacy may yield a few political talking points but not much meaningful or useful data, experts…

March 24, 2014, 10:37 AM EDT

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