Topic: big data
It’s hard to find social media standouts among business-to-business brands. In many cases, they’re playing catch-up to their more social consumer cousins. Still, Vivaldi Partners Group identified six in a…
Data brokers, both online and offline, are fast becoming the latest privacy bogeymen on the Hill. But pinning down what a data broker is and determining if its consumer data…
The information technology sector may have coined the term “Big Data,” but advertisers have embraced it as their own. The moniker has become a popular, catchy way of summing up…
The Creamery, a café in the heart of San Francisco’s SoMa district, always has a long line at the counter on sunny weekends. Work-weary hipsters abandon their nearby condos and…
In the actual hotel where Mad Men TV characters Don and Betty Draper were to stay during their fictional visit to Rome in the 1960s, 200 advertising players from around…
There's a ton of consumer data becoming available to brands and agencies, but what are they supposed to be doing with that sprawling marketing intelligence? Not surprisingly, leaders from comScore,…
Direct marketers are planning a broad campaign to defend their multibillion-dollar business against attacks by privacy advocates and others in Washington that propose to restrict data mining both online and…
Nielsen’s been touting its Online Campaign Ratings (OCR) this last year as a break-through service for brands that want to more effectively measure digital campaigns. Specifically, it’s designed to address…
A bipartisan group of eight lawmakers opened a probe today into the privacy practices of data brokers, companies that compile databases of consumers and then sell them to third parties,…
