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Topic: big data

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Consumer Scores Are the Next Privacy Boogeyman in Washington Report details 'hundreds of secret consumer scores'

Privacy hawks have come up with a new boogeyman called consumer scores, putting marketers once again on the defense in the debate over big data and privacy. According to a study…

April 3, 2014, 12:47 PM EDT

Big Data Players Riff on Instagram Video (and Ukulele) I-Com confab draws brands, agencies

The I-Com Global Summit kicked off this afternoon in Seville, Spain, where brands, agencies and tech vendors are discussing Big Data issues through Thursday. Coca-Cola, GlaxoSmithKline, Johnson & Johnson, Twitter, comScore,…

March 31, 2014, 3:55 PM EDT

White House Privacy Survey Falls Short of Its Purpose Research experts say questions are overly broad

A White House survey that asks consumers for their opinion about big data and privacy may yield a few political talking points but not much meaningful or useful data, experts…

March 24, 2014, 10:37 AM EDT

BrandShare Content From Neustar
5 Ways Marketers Are Mishandling Data A skills gap

Your organization might embrace data-driven marketing, but are you putting analytical skills into practice? Producing actionable results poses considerable challenges…

March 24, 2014, 8:00 AM EDT

Percolate Raises $24 Million From Investors, Including WPP Boosts content marketing plans

Percolate, a social media management firm for brands to track online conversations, announced a $24 million fundraising round today. The New York firm helps brands and agencies develop content marketing strategies…

March 18, 2014, 2:08 PM EDT

Advertisers Give White House Meeting High Marks Participants say government wants to preserve data-driven economy

It's not often that advertisers walk out of a meeting with government officials and have good things to say about the experience. But that was the reaction from many of…

March 14, 2014, 9:42 AM EDT

Advertising Community Heads to the White House to Talk Big Data and Privacy GroupM's John Montgomery on what he plans to say

GroupM's John Montgomery is headed for the White House this afternoon along with about 20 others in the Internet advertising business, including Dick O'Brien of the 4A's and the IAB's…

March 13, 2014, 10:53 AM EDT

Study: Consumers Wary of Marketers Using Big Data For the right brand, some personal information is OK

Big data is the name of the game for any marketer these days, but it's also under the microscope of federal regulators and privacy groups that fear marketers may be…

February 26, 2014, 8:00 AM EST

Privacy Groups Urge White House to Solicit Public Comment on Big Data 25 orgs sign

Privacy advocates and civil liberties groups are pushing the White House to accept public comments during its review of big data and the future of privacy as prescribed by President…

February 10, 2014, 2:07 PM EST

Comcast to Tap Set-Top Data for Advanced Advertising Service NBCU+ Powered by Comcast ‘open for business’

NBCUniversal on Thursday unveiled “NBCU+ Powered By Comcast,” a platform designed to sell targeted ads to video-on-demand users while offering clients insights culled from anonymized subscriber set-top box data. The media…

January 30, 2014, 1:04 PM EST

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