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Topic: big data

Google Says These 5 Food Trends Are Sweeping America

Turmeric is in, rainbow bagels are out

Trying to decide what to make for dinner tonight? No shame in Googling it like the rest of America. When it comes to learning new recipes, it's no surprise that everyone's…

High Times Is Using Big Data to Rebrand Marijuana

Creating buzz to onboard advertisers

High Times, a monthly magazine focused on the marijuana industry, is hoping to shift the image of the cannabis industry and improve the national conversation while also attracting a broader…

iHeartRadio Aims to Streamline Ad Buying With Programmatic Radio

Partners with Jelli to automate the process

Jelli's new platform could help iHeartRadio rapidly ramp up programmatic advertising. Animation: Dianna McDougall; Source: Getty Images Radio advertising, one of the oldest forms of mass media, is catching up with the…

Adobe Is Creating a Data Co-Op to Compete With Google and Facebook

Offers marketers an alternative to 'walled gardens'

The sharing economy has brought us day care co-ops, health care co-ops and dairy co-ops. Now, in Silicon Valley, there's a data co-op. Today, Adobe announced a service for marketers that…

Spotify Launches Display Ads That Guarantee Viewability

Also ramps up targeting in a big way

Spotify is introducing a mobile display ad format that it says will better catch the attention of its growing listener base.  Starting today, the music streaming service is bringing Billboard—one of…

Facebook and Amazon Seem to Be Increasingly Concerned About Your Data

Tech giants grapple with a pressing issue

BARCELONA, Spain—Stephen Deadman, Facebook's global deputy chief privacy officer, said data-based ads should be more than just a "tax" that consumers deal with for services on the platform. During a panel…

Infographic: What Fans of This Year's NFL Playoff Teams Buy

Who has the bigger base of fair-weather fans

What do NFL teams' fans like other than a win? With the Super Bowl just two weeks away, it's a question marketers spending mega-dollars on advertising are no doubt asking.  Matching…

Infographic: Marketers Are Spending 500% More on Millennials Than All Others Combined

Data from Turn breaks down Gen Y into 4 groups

There are 75 million millennials in the U.S., and everyone knows advertisers are infatuated with the idea of winning over the biggest buying bloc. But just how much more is…

Infographic: Will Stay-at-Home Moms Determine America’s Next President?

Undecided Ohio voters like salty snacks and Bravo TV

Tonight, Republican presidential candidates will once again attempt to appeal to voters across the U.S. However, a few months from now, the campaigning will begin to focus on a smaller…

Why Saatchi New York Allowed a Rock Band to Destroy Its Office for This Music Video

Agency and band collaborate on a peculiar remodeling

Saatchi & Saatchi New York is one of the ad industry's most storied agencies, and its office at 375 Hudson in downtown Manhattan is something of an icon unto itself. Last…

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