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Topic: big data

9/11 Museum and EA Giferator Win Gold in Cannes' Newest Category, Creative Data

But jury stops short of naming a Grand Prix

CANNES, France—With its sweeping, interactive and evocative displays, the 9/11 Memorial Museum has won an inaugural gold Lion at Cannes for Creative Data. Also taking gold from the U.S. is EA's…

Can Karin Timpone Make Marriott More Millennial?

The Walt Disney marketing veteran packages hotels for a new generation of travelers

As places where people from all walks of life converge, hotels have always been sources of great stories. Everybody knows that—but no marketer knows it better than Karin Timpone. As…

Kal Penn Is Bringing Big Data to the Masses With New Nat Geo Show

The actor (and former politico) talks binge watching and Trivia Crack

Specs Who Kal Penn Age 37 Claim to fame Host and producer of National Geographic Channel's The Big Picture with Kal Penn (premieres March 30 at 9 p.m.); star of Battle Creek on CBS…

Brands Will Nearly Double Marketing Data Budgets While Tripling Mobile Ad Spend in 3 Years

New study has a positive outlook for social, too

The ad world's data movement isn't going anywhere—in fact, it's going to almost double in the next few years. Brands will allot 11.7 percent of their marketing budgets for analytics by…

Dun & Bradstreet's CEO Wants His Data to Power a World Gone Programmatic

B-to-b analytics service aims to be 'a modern industry leader'

Specs Who Bob Carrigan New gig CEO, Dun & Bradstreet Old gig CEO, IDG Communications Age 49 What specifically is Dun & Bradstreet able to do for advertisers now? We have applications for procurement managers so…

Can Marketers Use Big Data Without Compromising Privacy?

Edelman, Cambridge University aim to find out

How can marketers and public officials balance using data to advance commercial strategies with consumer expectations of how that information should be applied? PR giant Edelman and the University of Cambridge…

Let's Hack Problems at Conferences, Not Just Talk About Them

Turning event goers into doers

I've been to my share of conferences and events this year, including SXSWi, TEDx, Massachusetts Creative Economy Summit, Massachusetts Conference for Women, Design Museum, Smarty Network, General Assembly and most…

How Four of America’s Top Marketers Use Data

Walmart's CMO notes strides in just the past year

A panel of four c-suite marketers at last week’s ANA Masters of Marketing conference agreed that although there are still significant obstacles in understanding big data, some are surprisingly closer…

How Do You Brand Big Data?

Brokers need to distinguish themselves in a crowded market

Branding data is tough—and not just because many eyes glaze over when you start to talk about it. But in today’s media marketplace, it wouldn’t be wrong to think of…

Oracle Buys Micros Systems for $5.3 Billion

Latest in a long string of acquisitions

Oracle is purchasing Micros Systems for $5.3 billion as part of a bigger push into retail and hospitality marketing. Oracle’s acquisition comes out to $68 a share, making it one…

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