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Topic: The Big Bang Theory

Jim Parsons Gets to Be His Lovable, Geeky Self for Intel in His First Big Endorsement Mcgarrybowen considered more than 60 celebs

Earlier this fall, Intel marketing execs were visiting their new agency, mcgarrybowen, when they noticed a copy of Adweek featuring The Big Bang Theory's Jim Parsons on the cover. That…

November 21, 2014, 6:00 AM EST

TV's 10 Worst Time Slots: Can Any Show Survive? Tick tock, Gracepoint

If a TV series is placed in a terrible time slot and no one is around to watch it, does it make a noise in the ratings? Of course not,…

October 21, 2014, 4:57 PM EDT

China Clamps Down on Foreign TV Streaming Reportedly ready to cap shows at 30%

China is reportedly getting ready to regulate the number of foreign television programs that online providers can stream in its country, The Wall Street Journal reported. The move means even…

September 12, 2014, 5:51 PM EDT

Behind the Scenes: Jim Parsons Poses for Adweek's Cover [Video] The Emmy winner says he's a sucker for advertising

Right now, most TV actors wish they were Jim Parsons, and for good reason. He just won his fourth Emmy Award for best comedic actor for his role as Sheldon on…

September 2, 2014, 1:51 PM EDT

Jim Parsons Hits the Stratosphere The star of TV's biggest show talks about The Big Bang Theory, Emmy Awards and Larry Kramer

Honestly, if this keeps up, they’re just going to have to rename the Emmy Award for Lead Actor in a Comedy the Jim Parsons Award. Last week, the 41-year-old won…

September 1, 2014, 7:44 PM EDT

Fox Looks to ‘Sweep’ Its Rivals With 24 Reboot Live Another Day promises to be May’s biggest event series

A week of May sweeps has been burned off and yet the broadcast networks have yet to air a single tent pole event. But while it’s been business as usual…

May 2, 2014, 2:50 PM EDT

C7 Ratings to Free Up Hundreds of Millions in Hidden Revenue Even incremental lifts will lead to a windfall

While the broadcast networks are pressuring agencies and clients to start writing more deals against a C7 ratings currency, at first blush, it would appear that there’s little cause to…

April 24, 2014, 10:10 AM EDT

Fizzy, Busy Finale for ABC’s Scandal As Beltway drama blows up, 3 other network series await word of their fate

With no fewer than four broadcast series calling it a day, Thursday night was a time for cliff-hangers and farewells. But as has been the case throughout the season, only…

April 18, 2014, 2:48 PM EDT

Broadcast’s Incredible Shrinking Thursday Ratings continue to slide on a crucial night for advertisers

Movie studios looking to prime the pump for their weekend releases may want to start looking for an alternative to broadcast TV. At the risk of trafficking in hyperbole, the…

March 28, 2014, 2:34 PM EDT

Déjà Vu All Over Again as CBS Renews 18 Series If it ain’t broke, don’t fix it

In what has become a rite of spring, CBS on Thursday announced it has renewed 18 series for next season.  Eighteen appears to be Nina Tassler’s lucky number, as this marks…

March 13, 2014, 4:08 PM EDT

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