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Topic: BIA/Kelsey

10% of Small, Local Businesses Have Purchased Twitter Ads

And half of those using the social platform buy Promoted Tweets

Twitter launched automated ad buying for small- to medium-size businesses (SMBs) in Indonesia earlier this week after rolling out the service in other countries in recent months. But it's been three whole years…

Is BuzzFeed Worth $1 Billion?

Three analysts tackle the question

Murmurs were heard across Web when the rumor came out that Disney attempted to buy BuzzFeed earlier this year, but then backed away after the viral purveyor asked for about…

Facebook Could Map Out Local Search, Ads With Waze Deal

Social network in talks with driving app, per reports

Facebook is mapping out an acquisition of crowdsourced traffic navigation mobile app Waze, according to reports from three Israeli publications and confirmed by TechCrunch. A Facebook spokesperson said the company doesn’t…

Another Delay in FCC Media Ownership Rules Proceeding

Regs on hold pending impact study on minority ownership

Here's a shocker: The Federal Communications Commission's proceeding on media ownership rules is now officially on hold pending an impact study on how cross-ownership affects minority ownership. It could be…

Social Media Ads Go 'Native,' Will Hit $9.2b by 2016

BIA/Kelsey report predicts the market will double

Spend on paid social media advertising will increase from $4.6 billion this year to $9.2 billion in 2016, according to a report set for release today from BIA/Kelsey. Particularly interesting…

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