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Topic: Beyonce Knowles

Here's Why Beyoncé Is Just Better at Instagram Than Taylor Swift

And this 8-bit Mickey Mouse rules

Beyoncé showed the world how she kicks it in her downtime with the biggest Instagram post of the week. The 15-second clip represents why she is who she is, perhaps the…

Beyonce Is the Queen of Commercials in This Supercut of Her Best Ads [Video]

Did you have any doubt?

Who runs the world? Women. Or rather one woman: Beyoncé Knowles-Carter. That much is clear in her commercial body of work. While dominating the music charts for the better part…

Are Celebrity Social Endorsements Worth the Big Bucks or the Gamble?

The new frontier for firing up a brand

In the brave new world of social media, marketers are doubling down on celebrity endorsements, banking on stars’ earned media mojo to help their campaigns catch fire. Take HTC’s splashy, $1…

Pepsi and Katy Perry Ask Twitter Users to Pick Her Next iTunes Release

Soda and star work with MTV in big social push

When Katy Perry takes the mic for a song during Sunday night's MTV Video Music Awards, the cable channel will temporarily shift focus from inside the event's arena—Brooklyn's Barclays Center—to…

Taylor Swift and Diet Coke Are Getting Packaged Together

Follows in footsteps of Pepsi's big deal with Beyoncé

Coca-Cola has signed country music star Taylor Swift to promote Diet Coke, per sources close to the situation. The move comes on the heels of Pepsi penning a $50 million deal…

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