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Topic: Beyonce Knowles

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Are Celebrity Social Endorsements Worth the Big Bucks or the Gamble? The new frontier for firing up a brand

In the brave new world of social media, marketers are doubling down on celebrity endorsements, banking on stars’ earned media mojo to help their campaigns catch fire. Take HTC’s splashy, $1…

September 30, 2013, 9:49 PM EDT

Pepsi and Katy Perry Ask Twitter Users to Pick Her Next iTunes Release Soda and star work with MTV in big social push

When Katy Perry takes the mic for a song during Sunday night's MTV Video Music Awards, the cable channel will temporarily shift focus from inside the event's arena—Brooklyn's Barclays Center—to…

August 20, 2013, 8:00 AM EDT

Taylor Swift and Diet Coke Are Getting Packaged Together Follows in footsteps of Pepsi's big deal with Beyoncé

Coca-Cola has signed country music star Taylor Swift to promote Diet Coke, per sources close to the situation. The move comes on the heels of Pepsi penning a $50 million deal…

January 25, 2013, 3:31 PM EST

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