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Topic: Beyonce

Facebook Video Is Squeezing Out YouTube as Brands Embrace Autoplay The social network increasingly rules its own roost

Brand marketing habits are changing in Facebook's favor—at least when it comes to posting and playing videos—part of the social giant's grand video plans. Budweiser, McDonald's and even Beyoncé are…

October 27, 2014, 12:01 AM EDT

Katy Perry to Play Super Bowl Halftime Show Other contenders included Rihanna and Coldplay

According to multiple sources, the National Football League has chosen Katy Perry to perform at the Super Bowl XLIX Halftime Show on February 1, 2015. The Wall Street Journal reported in…

October 10, 2014, 1:47 PM EDT

Q&A: Why Brands and Celebs Turn to Coty to Create Their Fragrances Marketing chief Steve Mormoris on selling seduction

When a celebrity launches a fragrance, it is Coty to whom they turn. And when Coty sought to reinvigorate its fragrance division last year, it was to Steve Mormoris that…

October 6, 2014, 8:19 AM EDT

Why Led Zeppelin, Billy Joel and Dylan Now Readily Sell Their Songs to Brands Easy money, new audience appeal to classic rockers

When Led Zeppelin licensed “Rock and Roll” to Cadillac for its “Break Through” spot in 2002, it was a huge coup for the carmaker, as the band had never let…

September 22, 2014, 10:13 AM EDT

Listening to Beyoncé? Facebook Has an Ad for You The fine line between social sharing and eavesdropping

You've long suspected that Facebook was listening to you—now we know it definitely will be. With your permission, of course. The social network appears to be preparing to serve ads…

May 21, 2014, 6:17 PM EDT

Celebs Join Sheryl Sandberg's Campaign to Stop Calling Girls 'Bossy' Lean In still sparks debate a year after publication

For all of Lean In's strongly phrased criticisms of the modern corporate world, author Sheryl Sandberg still seems to spark the most debate with one seemingly innocuous opinion: We shouldn't…

March 10, 2014, 5:02 PM EDT

Audi Revs Up Another Super Bowl Spot 60-second ad for the A3 sedan to air after halftime show

Audi is gearing up for its seventh straight Super Bowl appearance, signing on for 60 seconds of airtime in what may well be one of the most-watched segments in the…

December 13, 2013, 2:17 PM EST

Beyonce Drops an Album and 17 Videos With Zero Advance Marketing Pop star releases record at midnight on Friday

In a move that doubtless gave everyone at Columbia some kind of heart condition, hip-hop artist Beyonce released a full album on iTunes last night with absolutely no fanfare and…

December 13, 2013, 12:24 PM EST

Facebook Music App Gets Jack In The Box Jumping Absolut also has tested the marketing feature

Jack In The Box has launched a Facebook app that lets viewers search for tunes and click through to Spotify—if they are signed up with the digital music service—to get…

October 16, 2013, 11:54 AM EDT

The Man Who Makes J.Lo Glow [Video] Behind those crazy glamorous perfume ads for Lopez and Beyoncé

High above our workaday reality there is a better one of eternally shining surfaces, shimmering clothes, skin that glows like sunsets and lips that are never unparted. We know of…

September 16, 2013, 3:34 PM EDT

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