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Topic: Beyonce

Celebs Join Sheryl Sandberg's Campaign to Stop Calling Girls 'Bossy' Lean In still sparks debate a year after publication

For all of Lean In's strongly phrased criticisms of the modern corporate world, author Sheryl Sandberg still seems to spark the most debate with one seemingly innocuous opinion: We shouldn't…

March 10, 2014, 5:02 PM EDT

Audi Revs Up Another Super Bowl Spot 60-second ad for the A3 sedan to air after halftime show

Audi is gearing up for its seventh straight Super Bowl appearance, signing on for 60 seconds of airtime in what may well be one of the most-watched segments in the…

December 13, 2013, 2:17 PM EST

Beyonce Drops an Album and 17 Videos With Zero Advance Marketing Pop star releases record at midnight on Friday

In a move that doubtless gave everyone at Columbia some kind of heart condition, hip-hop artist Beyonce released a full album on iTunes last night with absolutely no fanfare and…

December 13, 2013, 12:24 PM EST

Facebook Music App Gets Jack In The Box Jumping Absolut also has tested the marketing feature

Jack In The Box has launched a Facebook app that lets viewers search for tunes and click through to Spotify—if they are signed up with the digital music service—to get…

October 16, 2013, 11:54 AM EDT

The Man Who Makes J.Lo Glow [Video] Behind those crazy glamorous perfume ads for Lopez and Beyoncé

High above our workaday reality there is a better one of eternally shining surfaces, shimmering clothes, skin that glows like sunsets and lips that are never unparted. We know of…

September 16, 2013, 3:34 PM EDT

The Man Who Makes JLo Glow Behind those crazy glamorous perfume ads for Lopez and Beyoncé

Behind those crazy glamorous perfume ads for JLo and Beyoncé is Key Creative Olivier Van Doorne

September 16, 2013, 11:10 AM EDT

Pepsi and Katy Perry Ask Twitter Users to Pick Her Next iTunes Release Soda and star work with MTV in big social push

When Katy Perry takes the mic for a song during Sunday night's MTV Video Music Awards, the cable channel will temporarily shift focus from inside the event's arena—Brooklyn's Barclays Center—to…

August 20, 2013, 8:00 AM EDT

The Top Ads of Summer 2013 [Video] A roundup of the hottest spots this season

Like saplings turning to face the sun for sustenance, so at this time of year do marketers and advertisers—especially when there are no big sporting events such as 2012's Olympics…

July 29, 2013, 2:48 PM EDT

Pepsi Re-Ups Protagonist, Keeps Getting Social Experts weigh in on the brand's direction

In recent years, Pepsi has basked in the glory of industry-lauded moves like sponsoring Beyoncé’s Super Bowl halftime show and the social-media-and-goodwill-focused Pepsi Refresh Project. For all the splash, though,…

May 27, 2013, 9:57 PM EDT

Ad of the Day: H&M Beyoncé kicks ass, and drinks no Pepsi, in this 90-second beach party

A fashion ad featuring Beyoncé as Beyoncé writhing around in a bikini on a tropical beach? Obvious, maybe. Genius, nonetheless. This is H&M's perfectly simple new ad, starring Ms. Carter, as…

April 30, 2013, 12:50 PM EDT

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