Topic: Bethesda Softworks

Fans Had to Wait 24 Hours for This Bleak Yet Surprisingly Colorful Trailer for Fallout 4

Ominous tone, bright palette for long-awaited game sequel

Fallout games have long balanced the morbid subject of nuclear annihilation with a surprising level of style and humor, and the much-anticipated trailer for Fallout 4 is no exception. Game maker…

Publicis Buys Rokkan

70-person shop's clients include JetBlue, Sharp

Publicis Groupe has acquired a 100 percent stake in Rokkan, the holding company and agency announced today. Financial terms of the deal were not disclosed. The purchase adds another digital shop—and…

Gaming Publisher Integrates Up and Down TV Dial

Bethesda Softworks' 'Face Off' integration first of its kind for Syfy show

ZeniMax Media's software publisher Bethesda Softworks may not be a familiar name to the non-gamers among you, but if you've looked at a billboard or a subway poster in the…

Shooter-game ad channels zombie musicals

A gritty, graphic video-game promo with freshly deceased corpses espousing undying love for their curvaceous executioner? And it's a musical? Must be Bethesda Softworks playing the "outrageous" card again. Having…