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Topic: BETC

14 Top Creatives Reveal Their Favorite Ads From Cannes and Beyond

All our creative chats from the Croisette

What's some of the best work you've done this year? And what work from other agencies has made you jealous?  We asked a number of top advertising creatives those questions, and…

How BETC Finds the Fun in Everything From Evian to a Bottle of Cleaning Spray

Plus, Stéphane Xiberras picks his favorite spot by another agency

  brightcove.createExperiences(); CANNES, France—A bottle of Evian. A bottle of Cillit Bang cleaning spray. One is probably a little easier than…

Ad of the Day: McDonald's Brings Nations Together in Outdoor Ads for Euro 2016

BETC fosters a sense of unity

Scenes of fan violence have been quite brutal during Euro 2016, which kicked off in France last week. But McDonald's is doing its part to broadcast a message of peace…

Ad of the Day: Evian's Babies Try Surfing, and Chilling With Gigi Hadid, in Global Campaign

The supermodel tell us why she loves the 'Live Young' work

Whether you find them adorable, hilarious, creepy—or maybe all of the above—Evian's famous advertising babies aren't going anywhere. And they return today with a splash in a new campaign from…

Paris Ad Agencies Black Out Their Social Media Profile Pictures in Mourning

Publicis, Havas and BETC go dark

After the terror attacks in Paris on Friday, members of the city's advertising community are mourning all those who lost their lives, including several employees from Publicis and Havas. Many are showing…

Cannes Names Inaugural Glass Lion Jury

Shattering gender bias in advertising

The Cannes Lions festival has today named the nine jurors responsible for awarding its inaugural Glass Lion, or Lion for Change. Launched with a focus on gender, the new award will…

Ad of the Day: Air France Takes You Inside the Dreamiest Airplane Cabin Ever

'France is in the air' once again

Air France embarks on a lavish flight of fantasy in this trippy 45-second global commercial by BETC Paris. Directed by film collective We Are From LA (which also directed Pharrell's "24…

Ad of the Day: Peugeot Remakes 1984 Ad, Taking the Stunt Driving From Crazy to Insane

A worthy sequel for the GTi

In 1984, Peugeot introduced its 205 GTi with a wild, James Bond-esque commercial in which the car was seen being chased across a snowy expanse by a plane dropping explosives. Thirty…

From Moscow to Mumbai, These Agencies Make Today's Best Campaigns

Portraits of shops doing award-winning ads like 'Epic Split' and 'Dumb Ways to Die'

Stéphane Xiberras, president, photographed on the banks of the Seine by Emmanuel Fradin. BETC Paris While this agency’s logo pays homage to the bee colony it tends atop its roof terrace—which happens…

Ad of the Day: Ubisoft Prank Makes People Think Their Phone Controls the World

Until it all goes horribly wrong

Are you just recovering from last year's prankvertising overload? Well, too bad, because judging by this new video from Ubisoft for its upcoming game Watch Dogs, the trend is still…

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