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Topic: BETC

Paris Ad Agencies Black Out Their Social Media Profile Pictures in Mourning

Publicis, Havas and BETC go dark

After the terror attacks in Paris on Friday, members of the city's advertising community are mourning all those who lost their lives, including several employees from Publicis and Havas. Many are showing…

Cannes Names Inaugural Glass Lion Jury

Shattering gender bias in advertising

The Cannes Lions festival has today named the nine jurors responsible for awarding its inaugural Glass Lion, or Lion for Change. Launched with a focus on gender, the new award will…

Ad of the Day: Air France Takes You Inside the Dreamiest Airplane Cabin Ever

'France is in the air' once again

Air France embarks on a lavish flight of fantasy in this trippy 45-second global commercial by BETC Paris. Directed by film collective We Are From LA (which also directed Pharrell's "24…

Ad of the Day: Peugeot Remakes 1984 Ad, Taking the Stunt Driving From Crazy to Insane

A worthy sequel for the GTi

In 1984, Peugeot introduced its 205 GTi with a wild, James Bond-esque commercial in which the car was seen being chased across a snowy expanse by a plane dropping explosives. Thirty…

From Moscow to Mumbai, These Agencies Make Today's Best Campaigns

Portraits of shops doing award-winning ads like 'Epic Split' and 'Dumb Ways to Die'

Stéphane Xiberras, president, photographed on the banks of the Seine by Emmanuel Fradin. BETC Paris While this agency’s logo pays homage to the bee colony it tends atop its roof terrace—which happens…

Ad of the Day: Ubisoft Prank Makes People Think Their Phone Controls the World

Until it all goes horribly wrong

Are you just recovering from last year's prankvertising overload? Well, too bad, because judging by this new video from Ubisoft for its upcoming game Watch Dogs, the trend is still…

Ad of the Day: Evian Spins a Familiar Web With a Dancing Baby Spider-Man

BETC gets heroic in latest outing

Evian has a long history of incorporating creepy CGI babies in its ads, and an equally long history of viewers gobbling it up like it's some variety of highly addictive…

Grey London Wins Volvo Creative Pitch

Agency creating a dedicated unit to manage the business

The London office of Grey has been named the new global creative lead on Volvo after a review that began in June. The automaker considered six agencies before narrowing its list to…

YouTube's 10 Most-Watched Ads in April

A pair of megahits led the way in a staggering month for online video

It's shaping up to be an astonishing spring for ads on YouTube. In March, Pepsi MAX's Jeff Gordon spot screeched its way to 33 million views, or about 13 million more…

Ad of the Day: Evian

BETC brings back the babies, and this time they want to dance with you

Evian's babies are back, and they look more familiar than usual. The infants, introduced by BETC Paris in 1998 with the beloved French spot "Water Babies," and made famous a decade…

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