BETC | Adweek BETC | Adweek
Advertisement

Topic: BETC

Ad of the Day: Ubisoft Prank Makes People Think Their Phone Controls the World Until it all goes horribly wrong

Are you just recovering from last year's prankvertising overload? Well, too bad, because judging by this new video from Ubisoft for its upcoming game Watch Dogs, the trend is still…

May 20, 2014, 12:56 PM EDT

Ad of the Day: Evian Spins a Familiar Web With a Dancing Baby Spider-Man BETC gets heroic in latest outing

Evian has a long history of incorporating creepy CGI babies in its ads, and an equally long history of viewers gobbling it up like it's some variety of highly addictive…

April 3, 2014, 1:11 PM EDT

Grey London Wins Volvo Creative Pitch Agency creating a dedicated unit to manage the business

The London office of Grey has been named the new global creative lead on Volvo after a review that began in June. The automaker considered six agencies before narrowing its list to…

December 2, 2013, 2:37 PM EST

YouTube's 10 Most-Watched Ads in April A pair of megahits led the way in a staggering month for online video

It's shaping up to be an astonishing spring for ads on YouTube. In March, Pepsi MAX's Jeff Gordon spot screeched its way to 33 million views, or about 13 million more…

May 8, 2013, 7:14 AM EDT

Ad of the Day: Evian BETC brings back the babies, and this time they want to dance with you

Evian's babies are back, and they look more familiar than usual. The infants, introduced by BETC Paris in 1998 with the beloved French spot "Water Babies," and made famous a decade…

April 19, 2013, 11:49 AM EDT

Gunn Report: BETC's 'The Bear' Is Most-Awarded Spot W+K, BBDO Take Top Agency Honors

“The Bear,” a commercial for French premium pay channel Canal+, was the world’s most-awarded TV spot in 2012, according to The Gunn Report, a global ranking of winners compiled from…

January 31, 2013, 10:25 AM EST

Top 10 Commercials of the Week: Nov. 30 - Dec. 7 Internet Explorer trolls itself, Santas go surfing, and GE gets the robots moving

This week, Bing bashed Google for "Scroogling" your holiday shopping searches, StubHub's ticket tree mourned its piney and formerly ornamented cousin, and Expedia unleashed a rare commercial that will have…

December 7, 2012, 10:04 AM EST

Ad of the Day: Canal+ BETC follows 'The Bear' with a comic trifle celebrating the passion of soccer fans

Oh, I get it—soccer players. Canal+ (that's pronounced cannle-plue, francophiles!) is the European HBO, and obviously people are excited about it—and about the big soccer matches it broadcasts—if this BETC spot…

December 5, 2012, 4:25 PM EST

Top 10 Commercials of the Week: Oct. 5-12 Alcohol gets fantastical, Heinz welcomes winter, and Jordan Brand freezes L.A. in its tracks

This week, DDB hijacked the #FirstWorldProblems hashtag for a good cause, polar bears wanted you to skip the Coca-Cola, and your family could never love you as much as HBO…

October 12, 2012, 10:01 AM EDT

Film Craft Grand Prix Goes to BETC's 'The Bear' for Canal+ CAA, W+K win gold for Chipotle, P&G

CANNES, France—One of the funniest spots of the past year was also judged to be the best crafted at the Cannes Lions festival here tonight, as Paris agency BETC won…

June 23, 2012, 3:06 PM EDT

Advertisement