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Topic: BETC

If Choreography Were an Olympic Sport, Lacoste's Rio 2016 Ad Would Surely Win the Gold

Can your team dance like the French?

With less than 100 days to go before the Rio Olympics, Lacoste builds on its "Life is a beautiful sport" campaign with a chic new video called "Support with Style."  Created…

France, Often Late to U.S. Culture, Had a Great Reaction to Getting Game of Thrones on Time

Winter is coming, at the same time for all

France is tired of America getting access to the coolest things first. So now it's drawing the line at Game of Thrones. To promote French cable provider Canal+ airing the Game…

This Video Game's End-of-the-World Simulator Is Scary, and It's All Your Fault

BETC's masterful promo for Tom Clancy's The Division

In partnership with Ubisoft—and for the launch of role-playing game The Division, based on a Tom Clancy novel—Paris agency BETC created "Collapse." This choose-your-own-adventure style online experience, darkly dubbed an "end…

Canal+'s Soccer Fan Hasn't Missed a Match in 30 Years, but Hasn't Seen One Either

Fun promo for France's 'clásico'

Soccer fun fact: A "clásico," which originally referred to a Real Madrid vs. Barcelona game, now means any game between fierce rivals within the same country—like Manchester United vs. Liverpool—making…

This Stunning Ad Shows Why We Need War Reporters Now More Than Ever

Without them, it's all pageantry

If politicians alone controlled the flow of information to the public, war would be tantamount to entertainment, argues a gripping new PSA. A new 80-second video from Paris agency BETC for…

This Kids' Clothing Ad Might Be the Most Whimsical Depiction of Child Labor Ever

Is he paid in cupcakes?

To support its new signature, "For Serious Kids," children's clothing company Petit Bateau has launched The Mini Factory. This marks its first brand film since its charming child sailor ad of…

Canal+'s Distressingly Comical Christmas Ad Is a Whole Different Animal

Meet the not-so-cute baby of the family

Paris agency BETC and client Canal+ have teamed up for a number of animal-themed commercials over the years, from their famous directing bear to their ballsy unicorns. But this latest…

This Playful Cancer PSA Teaches You Almost Every French Nickname for Breasts (SFW)

Are you a melons or a surfboard kinda lady?

One in eight women are diagnosed with breast cancer, and 90 percent of breast cancer can be fully cured if it's caught early enough. With this in mind, and for…

Everyone Is an Emoji in This Bizarre and Terrifying French McDonald's Ad

BETC spot might be a bit too close for comfort

What are we all but a bunch of emoji with arms and legs and a hankering for McDonald's? An insane new French ad for fast-food chain shows a city full of…

This Browser Extension Replaces Boring Old Preroll With the World's Best Ads

D&AD and BETC's new Ad Filter

Looking for a browser extension that approaches ad blocking a bit more creatively? D&AD and Paris agency BETC have just the thing. The British ad organization, which just handed out its…

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