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Topic: BETC

This Nightmarish Ad Urges Governments to Stop Using Schools as Military Zones

Talk about a stressful learning environment

If you're from a city on terrorist watch, you're probably familiar with that unsteady, cold-shower feeling you get when you've suddenly turned a corner to discover a bunch of armed…

Who Is Louise Delage? The Troubling Truth Behind an Overnight Instagram Success

When likes act as enablers

We all know a girl like Louise Delage. You've been on Instagram for years and are scraping by with 50 likes on a good day—then she appears on the scene,…

Porn Stars Lose Their Partners in French Cable Ads That Would Never Fly Here (NSFW)

Share the GIFs with caution

Mainstream American marketing doesn't like to touch pornography at all, but this French campaign for pay-cable TV provider Canal+ revels in it—in amusingly offbeat fashion. The agency, BETC, wanted to communicate…

Orangina's Ingenious Upside-Down Can Forces You to Mix Up the Pulp

BETC's packaging solution to the beverage's unusual problem

Lots of Orangina's marketing is about shaking up bottles of the stuff—to mix up the pulp, which makes the carbonated citrus beverage taste better. "An advertising guy told me there was…

If Choreography Were an Olympic Sport, Lacoste's Rio 2016 Ad Would Surely Win the Gold

Can your team dance like the French?

With less than 100 days to go before the Rio Olympics, Lacoste builds on its "Life is a beautiful sport" campaign with a chic new video called "Support with Style."  Created…

France, Often Late to U.S. Culture, Had a Great Reaction to Getting Game of Thrones on Time

Winter is coming, at the same time for all

France is tired of America getting access to the coolest things first. So now it's drawing the line at Game of Thrones. To promote French cable provider Canal+ airing the Game…

This Video Game's End-of-the-World Simulator Is Scary, and It's All Your Fault

BETC's masterful promo for Tom Clancy's The Division

In partnership with Ubisoft—and for the launch of role-playing game The Division, based on a Tom Clancy novel—Paris agency BETC created "Collapse." This choose-your-own-adventure style online experience, darkly dubbed an "end…

Canal+'s Soccer Fan Hasn't Missed a Match in 30 Years, but Hasn't Seen One Either

Fun promo for France's 'clásico'

Soccer fun fact: A "clásico," which originally referred to a Real Madrid vs. Barcelona game, now means any game between fierce rivals within the same country—like Manchester United vs. Liverpool—making…

This Stunning Ad Shows Why We Need War Reporters Now More Than Ever

Without them, it's all pageantry

If politicians alone controlled the flow of information to the public, war would be tantamount to entertainment, argues a gripping new PSA. A new 80-second video from Paris agency BETC for…

This Kids' Clothing Ad Might Be the Most Whimsical Depiction of Child Labor Ever

Is he paid in cupcakes?

To support its new signature, "For Serious Kids," children's clothing company Petit Bateau has launched The Mini Factory. This marks its first brand film since its charming child sailor ad of…

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