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Topic: BETC

Canal+'s Soccer Fan Hasn't Missed a Match in 30 Years, but Hasn't Seen One Either

Fun promo for France's 'clásico'

Soccer fun fact: A "clásico," which originally referred to a Real Madrid vs. Barcelona game, now means any game between fierce rivals within the same country—like Manchester United vs. Liverpool—making…

This Stunning Ad Shows Why We Need War Reporters Now More Than Ever

Without them, it's all pageantry

If politicians alone controlled the flow of information to the public, war would be tantamount to entertainment, argues a gripping new PSA. A new 80-second video from Paris agency BETC for…

This Kids' Clothing Ad Might Be the Most Whimsical Depiction of Child Labor Ever

Is he paid in cupcakes?

To support its new signature, "For Serious Kids," children's clothing company Petit Bateau has launched The Mini Factory. This marks its first brand film since its charming child sailor ad of…

Canal+'s Distressingly Comical Christmas Ad Is a Whole Different Animal

Meet the not-so-cute baby of the family

Paris agency BETC and client Canal+ have teamed up for a number of animal-themed commercials over the years, from their famous directing bear to their ballsy unicorns. But this latest…

This Playful Cancer PSA Teaches You Almost Every French Nickname for Breasts (SFW)

Are you a melons or a surfboard kinda lady?

One in eight women are diagnosed with breast cancer, and 90 percent of breast cancer can be fully cured if it's caught early enough. With this in mind, and for…

Everyone Is an Emoji in This Bizarre and Terrifying French McDonald's Ad

BETC spot might be a bit too close for comfort

What are we all but a bunch of emoji with arms and legs and a hankering for McDonald's? An insane new French ad for fast-food chain shows a city full of…

This Browser Extension Replaces Boring Old Preroll With the World's Best Ads

D&AD and BETC's new Ad Filter

Looking for a browser extension that approaches ad blocking a bit more creatively? D&AD and Paris agency BETC have just the thing. The British ad organization, which just handed out its…

Evian's Cute and Clever Print Ads Reveal One-Half of Your Inner Child

More fun sight gags

Evian's famous ongoing ad campaign from BETC is all about sight gags showing adults as children. It's been enormously successful, at least in terms of staggering YouTube view counts on…

Air France's New Safety Video Is Stylish to the Point of Being Downright Silly

Cute or condescending?

Ladies, if you're looking for a seat belt that "will elegantly highlight your waistline," Air France has the on-board safety video for you. The airline's new instructional video is certainly stylish and…

Why Don't We Have Unicorns Today? This Ballsy French Ad Explains Everything

Canal+'s new take on Noah's Ark

We would still have unicorns around today were it not for an epic screw-up by Noah's son during the loading of the Ark all those years ago. That's the premise of…

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