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Topic: BETC

Evian's Cute and Clever Print Ads Reveal One-Half of Your Inner Child

More fun sight gags

Evian's famous ongoing ad campaign from BETC is all about sight gags showing adults as children. It's been enormously successful, at least in terms of staggering YouTube view counts on…

Air France's New Safety Video Is Stylish to the Point of Being Downright Silly

Cute or condescending?

Ladies, if you're looking for a seat belt that "will elegantly highlight your waistline," Air France has the on-board safety video for you. The airline's new instructional video is certainly stylish and…

Why Don't We Have Unicorns Today? This Ballsy French Ad Explains Everything

Canal+'s new take on Noah's Ark

We would still have unicorns around today were it not for an epic screw-up by Noah's son during the loading of the Ark all those years ago. That's the premise of…

This Precocious Director's First Ad Really Gets Inside Its Subject

Birth of a real talent

Here's a very special delivery from French agency BETC. It's called "Birth," and it's a minute-long promotional film touting the annual Young Director Award that will be presented Thursday at…

Canal+ Lets You 'Be the Bear' in Fun Interactive Sequel to Famous TV Spot

Your turn to be a diva

I'm roaring with approval for this interactive sequel, of sorts, to "The Bear," the 2012 Grand Prix-winning commercial from BETC Paris and French movie channel Canal+. In the original, an ursine…

Canal+ Makes Clever Use of Its + Symbol in Redesigned Movie Posters

Fun campaign celebrates Cannes Film Festival

This Canal+ campaign, which uses the French TV channel's trademark "+" symbol as a visual cue in a series of reimagined movie posters, sure has lots of positives. The work was…

BETC and Canal+ Satisfy Your Craving for More Dwarf Clowns in Advertising

Latest spot from celebrated pair

BETC and Canal+ together produced one of the most beloved ads of recent years in "The Bear," a hilarious and impeccably produced spot that won the Film Craft Grand Prix…

Bunnies Snuggle on a Hotel Bed in the Year's Most Shamelessly Adorable Commercial

BETC cranks up the cuteness

Cats get most of the Internet love, but bunnies can put on quite a show of devastating cuteness as well—as displayed in this new spot from BETC London for Ibis…

Diet Coke Finds Its New Stud, 19 Years After the Old One

Andrew Cooper follows in Lucky Vanous's footsteps

He's the real thing. Meet Andrew Cooper, a British model whose shirtless turn as a soda stud in this Diet Coke 30th-anniversary commercial via BETC London is going viral and…

Kiddie Supergroup Lights Up the Internet for British Baby Food

More innocent version of 'Come On Eileen'

Oh look, babies. Hey Internet, have you seen these babies? They're playing instruments. Not really playing them. Just kind of holding them and banging on them. Aren't they cute, though?…

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