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Topic: BETC

This Precocious Director's First Ad Really Gets Inside Its Subject Birth of a real talent

Here's a very special delivery from French agency BETC. It's called "Birth," and it's a minute-long promotional film touting the annual Young Director Award that will be presented Thursday at…

June 18, 2014, 2:33 AM EDT

Canal+ Lets You 'Be the Bear' in Fun Interactive Sequel to Famous TV Spot Your turn to be a diva

I'm roaring with approval for this interactive sequel, of sorts, to "The Bear," the 2012 Grand Prix-winning commercial from BETC Paris and French movie channel Canal+. In the original, an ursine…

June 16, 2014, 2:51 AM EDT

Canal+ Makes Clever Use of Its + Symbol in Redesigned Movie Posters Fun campaign celebrates Cannes Film Festival

This Canal+ campaign, which uses the French TV channel's trademark "+" symbol as a visual cue in a series of reimagined movie posters, sure has lots of positives. The work was…

May 12, 2014, 10:52 AM EDT

BETC and Canal+ Satisfy Your Craving for More Dwarf Clowns in Advertising Latest spot from celebrated pair

BETC and Canal+ together produced one of the most beloved ads of recent years in "The Bear," a hilarious and impeccably produced spot that won the Film Craft Grand Prix…

September 12, 2013, 2:24 PM EDT

Bunnies Snuggle on a Hotel Bed in the Year's Most Shamelessly Adorable Commercial BETC cranks up the cuteness

Cats get most of the Internet love, but bunnies can put on quite a show of devastating cuteness as well—as displayed in this new spot from BETC London for Ibis…

June 5, 2013, 9:44 AM EDT

Diet Coke Finds Its New Stud, 19 Years After the Old One Andrew Cooper follows in Lucky Vanous's footsteps

He's the real thing. Meet Andrew Cooper, a British model whose shirtless turn as a soda stud in this Diet Coke 30th-anniversary commercial via BETC London is going viral and…

January 30, 2013, 10:15 AM EST

Kiddie Supergroup Lights Up the Internet for British Baby Food More innocent version of 'Come On Eileen'

Oh look, babies. Hey Internet, have you seen these babies? They're playing instruments. Not really playing them. Just kind of holding them and banging on them. Aren't they cute, though?…

October 9, 2012, 1:56 PM EDT

Hotel Chain Has Robots Painting the Sleep Patterns of Its Guests Ibis turns dreams into art

Let's make sleeping in hotels in strange cities far from home even creepier than it already is! The Ibis hotel chain will treat 40 of its guests in London, Paris…

October 8, 2012, 9:52 AM EDT

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