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Topic: Betc Euro Rscg

Evian's Talented Fridge Magnet Restocks Your Bottled Water BETC calms a moment of panic

Imagine the future. You're plumbing the depths of the oversized fridge at your chateau in the south of France, and you realize you're running low on bottled water. Panic! Nope.…

June 13, 2012, 1:51 PM EDT

Agency's Pizza Stunt Gets Stomach-Turning Case-Study Video BETC delivers themed pies for French TV station

Pizza is geek bait, says BETC Euro RSCG. Bait for what? For the French TV channel MCM's new programming lineup. How so? The agency teamed with a pizza maker to…

June 11, 2012, 11:33 AM EDT

Mother's Giant 'Little Marina' Doll Wins One Show installation for Target and Missoni takes top honor

Mother New York took the top honors at 2012's One Show last night, winning "Best of Show" for  "Little Marina," the 25-foot-tall, Missoni-wearing, smartphone-waving doll that the agency created for…

May 11, 2012, 11:38 AM EDT

BETC Euro RSCG Wins Agency of Year at ADC Awards BBDO takes Network of the Year

BETC Euro RSCG led the pack at the 91st annual Art Directors Club awards Tuesday night, winning the organization's Agency of the Year honor after collecting the most cumulative trophies…

May 8, 2012, 8:39 PM EDT

Hundreds Served on Interactive McDonald's Billboard French patrons get their faces on digital ad

As if there were any doubt that McDonald's is the Dr. Frankenstein of fast food, this recent interactive outdoor effort from France seals the deal. Agency BETC set up a…

March 7, 2012, 9:02 AM EST

Ad of the Day: Canal+ A bear calls the shots as a pretentious movie director in BETC's hilarious spot for the French film channel

Bears are usually just comic props in commercials. Not so in this wonderful, hilarious spot for the French movie channel Canal+ by Paris ad agency BETC Euro RSCG. Here, the bear…

October 12, 2011, 11:23 AM EDT

Evian Babies Are Back, but They've Lost Their Mojo

Evian's roller-babies commercial was one of the great viral videos of its day (i.e., the summer of 2009) and is now closing in on 40 million views on YouTube. So,…

April 18, 2011, 12:50 PM EDT

It's always a long, strange trip in a Peugeot

Yeah, this Psyop-crafted Peugeot spot by BETC Euro RSCG in Paris is one mellow trip. You lose touch with reality, believe it's a warm and sunny day when it's actually…

August 13, 2009, 9:33 AM EDT