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Topic: BETC

This Precocious Director's First Ad Really Gets Inside Its Subject Birth of a real talent

Here's a very special delivery from French agency BETC. It's called "Birth," and it's a minute-long promotional film touting the annual Young Director Award that will be presented Thursday at…

June 18, 2014, 2:33 AM EDT

Canal+ Lets You 'Be the Bear' in Fun Interactive Sequel to Famous TV Spot Your turn to be a diva

I'm roaring with approval for this interactive sequel, of sorts, to "The Bear," the 2012 Grand Prix-winning commercial from BETC Paris and French movie channel Canal+. In the original, an ursine…

June 16, 2014, 2:51 AM EDT

Ad of the Day: Ubisoft Prank Makes People Think Their Phone Controls the World Until it all goes horribly wrong

Are you just recovering from last year's prankvertising overload? Well, too bad, because judging by this new video from Ubisoft for its upcoming game Watch Dogs, the trend is still…

May 20, 2014, 12:56 PM EDT

Canal+ Makes Clever Use of Its + Symbol in Redesigned Movie Posters Fun campaign celebrates Cannes Film Festival

This Canal+ campaign, which uses the French TV channel's trademark "+" symbol as a visual cue in a series of reimagined movie posters, sure has lots of positives. The work was…

May 12, 2014, 10:52 AM EDT

Ad of the Day: Evian Spins a Familiar Web With a Dancing Baby Spider-Man BETC gets heroic in latest outing

Evian has a long history of incorporating creepy CGI babies in its ads, and an equally long history of viewers gobbling it up like it's some variety of highly addictive…

April 3, 2014, 1:11 PM EDT

The 10 Most Watched Ads on YouTube in 2013 These supervirals earned your attention instead of just paying for it

Going viral. It's become a kind of holy grail in advertising—manufactured by consumers, demanded by clients, parodied by agencies. But in a given year, only a handful of spots break…

December 11, 2013, 8:18 AM EST

Grey London Wins Volvo Creative Pitch Agency creating a dedicated unit to manage the business

The London office of Grey has been named the new global creative lead on Volvo after a review that began in June. The automaker considered six agencies before narrowing its list to…

December 2, 2013, 2:37 PM EST

Adweek's Top 10 Commercials of the Week Chipotle repeats, Chevy refreshes, and Motorola relaxes—perhaps a bit too much

Chipotle's "Back to the Start" campaign was an enormous hit in 2011. Now, the restaurant chain and CAA Marketing are back using a similar formula. Celebrity singer covering a famous…

September 13, 2013, 8:59 AM EDT

BETC and Canal+ Satisfy Your Craving for More Dwarf Clowns in Advertising Latest spot from celebrated pair

BETC and Canal+ together produced one of the most beloved ads of recent years in "The Bear," a hilarious and impeccably produced spot that won the Film Craft Grand Prix…

September 12, 2013, 2:24 PM EDT

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