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Topic: BETC

How BETC Finds the Fun in Everything From Evian to a Bottle of Cleaning Spray

Plus, Stéphane Xiberras picks his favorite spot by another agency

  brightcove.createExperiences(); CANNES, France—A bottle of Evian. A bottle of Cillit Bang cleaning spray. One is probably a little easier than…

Ad of the Day: McDonald's Brings Nations Together in Outdoor Ads for Euro 2016

BETC fosters a sense of unity

Scenes of fan violence have been quite brutal during Euro 2016, which kicked off in France last week. But McDonald's is doing its part to broadcast a message of peace…

If Choreography Were an Olympic Sport, Lacoste's Rio 2016 Ad Would Surely Win the Gold

Can your team dance like the French?

With less than 100 days to go before the Rio Olympics, Lacoste builds on its "Life is a beautiful sport" campaign with a chic new video called "Support with Style."  Created…

Ad of the Day: Evian's Babies Try Surfing, and Chilling With Gigi Hadid, in Global Campaign

The supermodel tell us why she loves the 'Live Young' work

Whether you find them adorable, hilarious, creepy—or maybe all of the above—Evian's famous advertising babies aren't going anywhere. And they return today with a splash in a new campaign from…

France, Often Late to U.S. Culture, Had a Great Reaction to Getting Game of Thrones on Time

Winter is coming, at the same time for all

France is tired of America getting access to the coolest things first. So now it's drawing the line at Game of Thrones. To promote French cable provider Canal+ airing the Game…

This Video Game's End-of-the-World Simulator Is Scary, and It's All Your Fault

BETC's masterful promo for Tom Clancy's The Division

In partnership with Ubisoft—and for the launch of role-playing game The Division, based on a Tom Clancy novel—Paris agency BETC created "Collapse." This choose-your-own-adventure style online experience, darkly dubbed an "end…

Canal+'s Soccer Fan Hasn't Missed a Match in 30 Years, but Hasn't Seen One Either

Fun promo for France's 'clásico'

Soccer fun fact: A "clásico," which originally referred to a Real Madrid vs. Barcelona game, now means any game between fierce rivals within the same country—like Manchester United vs. Liverpool—making…

This Stunning Ad Shows Why We Need War Reporters Now More Than Ever

Without them, it's all pageantry

If politicians alone controlled the flow of information to the public, war would be tantamount to entertainment, argues a gripping new PSA. A new 80-second video from Paris agency BETC for…

This Kids' Clothing Ad Might Be the Most Whimsical Depiction of Child Labor Ever

Is he paid in cupcakes?

To support its new signature, "For Serious Kids," children's clothing company Petit Bateau has launched The Mini Factory. This marks its first brand film since its charming child sailor ad of…

Paris Ad Agencies Black Out Their Social Media Profile Pictures in Mourning

Publicis, Havas and BETC go dark

After the terror attacks in Paris on Friday, members of the city's advertising community are mourning all those who lost their lives, including several employees from Publicis and Havas. Many are showing…

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