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Topic: BETC

This Browser Extension Replaces Boring Old Preroll With the World's Best Ads

D&AD and BETC's new Ad Filter

Looking for a browser extension that approaches ad blocking a bit more creatively? D&AD and Paris agency BETC have just the thing. The British ad organization, which just handed out its…

Evian's Cute and Clever Print Ads Reveal One-Half of Your Inner Child

More fun sight gags

Evian's famous ongoing ad campaign from BETC is all about sight gags showing adults as children. It's been enormously successful, at least in terms of staggering YouTube view counts on…

Cannes Names Inaugural Glass Lion Jury

Shattering gender bias in advertising

The Cannes Lions festival has today named the nine jurors responsible for awarding its inaugural Glass Lion, or Lion for Change. Launched with a focus on gender, the new award will…

Air France's New Safety Video Is Stylish to the Point of Being Downright Silly

Cute or condescending?

Ladies, if you're looking for a seat belt that "will elegantly highlight your waistline," Air France has the on-board safety video for you. The airline's new instructional video is certainly stylish and…

Ad of the Day: Air France Takes You Inside the Dreamiest Airplane Cabin Ever

'France is in the air' once again

Air France embarks on a lavish flight of fantasy in this trippy 45-second global commercial by BETC Paris. Directed by film collective We Are From LA (which also directed Pharrell's "24…

Why Don't We Have Unicorns Today? This Ballsy French Ad Explains Everything

Canal+'s new take on Noah's Ark

We would still have unicorns around today were it not for an epic screw-up by Noah's son during the loading of the Ark all those years ago. That's the premise of…

Ad of the Day: Peugeot Remakes 1984 Ad, Taking the Stunt Driving From Crazy to Insane

A worthy sequel for the GTi

In 1984, Peugeot introduced its 205 GTi with a wild, James Bond-esque commercial in which the car was seen being chased across a snowy expanse by a plane dropping explosives. Thirty…

From Moscow to Mumbai, These Agencies Make Today's Best Campaigns

Portraits of shops doing award-winning ads like 'Epic Split' and 'Dumb Ways to Die'

Stéphane Xiberras, president, photographed on the banks of the Seine by Emmanuel Fradin. BETC Paris While this agency’s logo pays homage to the bee colony it tends atop its roof terrace—which happens…

This Precocious Director's First Ad Really Gets Inside Its Subject

Birth of a real talent

Here's a very special delivery from French agency BETC. It's called "Birth," and it's a minute-long promotional film touting the annual Young Director Award that will be presented Thursday at…

Canal+ Lets You 'Be the Bear' in Fun Interactive Sequel to Famous TV Spot

Your turn to be a diva

I'm roaring with approval for this interactive sequel, of sorts, to "The Bear," the 2012 Grand Prix-winning commercial from BETC Paris and French movie channel Canal+. In the original, an ursine…

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