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Topic: BET

Getting Pushy With Consumers

Brands are using push notifications to target mobile users on the run

For many of Black Entertainment Television’s hundreds of thousands of mobile app users, the cable channel’s Hip-Hop Awards on Oct. 9 will be like a virtual Oscars party. Before the show…

Twitter Goes Way Beyond 140 Characters

Users can view snippets of articles within tweets from NY Times, Wall St. Journal

Twitter is the new RSS feed (only normal people actually use it). It's a cliched line—and one that can be applied to Facebook as well as Twitter—but the San Francisco-based…

Viacom Ad Sales Drop 3 Percent

Nickelodeon slump, soft scatter market take their toll

The soft scatter market has taken a bite out of Viacom’s wallet, as the entertainment conglomerate reported a 3 percent drop in advertising dollars in the last quarter of 2011. In…

BET Sees Ratings Bump

After the addition of new scripted series, a lift in prime-time viewers

BET's newfound focus on scripted programming this year seems to be paying modest dividends. The network's prime-time viewership rose 6 percent to 821,000 year over year, according to Nielsen. However,…

BET Signs Producer Duo Behind 'The Game'

Three-year development deal for the Akils

BET announced a multi-year agreement with the creators of its popular series The Game, signing the show’s creators—husband and wife production team Salim and Mara Brock Akil—to a 3-year development…

BET Pushes Ongoing Rebranding at Upfront

Malcolm Jamal-Warner headlines newest comedy

The message at BET’s upfront in the heart of Times Square last night was articulated within the first 30 seconds of the evening. “Simply put,” said BET president and CEO…

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