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Topic: BET

Supporters of Donald Trump and Hillary Clinton Both Loved a Canceled NBC Drama

The similarities begin and end there

We finally found something that supporters of Donald Trump and Hillary Clinton can actually agree on, and it's a canceled NBC drama. TiVo conducted a study of its PowerWatch panel, an…

BET Hopes New Scripted Projects Will Keep It on Top Among African-American Audiences

Partners with Tidal on music anthology series

BET has been around for 35 years and has reigned as the top media brand for young African-American audiences for the past 15 years. And at the Viacom network's upfront presentation…

Viacom Is Turning NYC Buildings Into Billboards to Combat Gender and Racial Bias

PSAs also tackle education and veterans' health

Breaking through the ad clutter to raise awareness of social issues and affect change can be challenging, but Viacom is aiming to do just that by projecting eye-opening statistics directly…

Here’s How Viacom’s Networks Will Try to Bounce Back in 2016

Comedy Central, MTV and TV Land announce big renewals, new shows

After a rough couple of years for its cable networks, Viacom is trying to finally right the ship in 2016. Ratings for Viacom's TV networks—including MTV, Comedy Central, Nickelodeon, Spike and…

Sponsors Line Up for BET Awards, 'the Biggest Entertainment Weekend in Black America'

Verizon Periscopes the red carpet

A number of major brands—Coca-Cola, Cricket Wireless, Domino's, Macy's, McDonald's, Nissan, Samsung, State Farm, Verizon and the U.S. Army—are signed on for the 15th anniversary of the BET Awards and…

Viacom, Tumblr Team Up to Offer Co-Branded Campaigns

Partnership starts with MTV Movie Awards

Viacom has been making good use of popular blogging platform Tumblr in the recent past and now it looks like the partnership is official: the two organizations will offer “co-branded…

Viacom Is Creating a Full Division Devoted to Branded Content

Neils Schuurmans, Dario Spina will run the new unit

Viacom is doing at scale something that TV entertainment companies—especially those with a wide footprint in the unscripted world—are relying heavily on for growth: It's creating a full division devoted…

Can A/B Testing Help Push Notifications Breakthrough With Brands in 2014?

Infographic suggests how marketers can move the tactic forward

The Astrologer has been working with mobile vendor OtherLevels to optimize the horoscope app's push-notification marketing, putting together A/B split tests that have lifted click-throughs as much as 285 percent,…

Viacom's Upfront Dollars and FY Q3 Ad Revenue Are Up

Pushing affiliate fees as a main source of growth

Viacom CEO Philippe Dauman told investors on today's third-quarter earnings call that the company's TV division managed to secure mid-single-digit volume increases at its adult television networks division during this year's…

Viacom Finishes Major Upfront Biz

Network group goes for volume over pricing again

Viacom has inked the last of its major upfront deals, pulling in increases of between 2 percent and 7 percent—two among clients who opted to increase volume 10 percent or…

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