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Viacom, Tumblr Team Up to Offer Co-Branded Campaigns Partnership starts with MTV Movie Awards

Viacom has been making good use of popular blogging platform Tumblr in the recent past and now it looks like the partnership is official: the two organizations will offer “co-branded…

March 20, 2014, 4:48 PM EDT

Viacom Is Creating a Full Division Devoted to Branded Content Neils Schuurmans, Dario Spina will run the new unit

Viacom is doing at scale something that TV entertainment companies—especially those with a wide footprint in the unscripted world—are relying heavily on for growth: It's creating a full division devoted…

January 21, 2014, 7:47 PM EST

Can A/B Testing Help Push Notifications Breakthrough With Brands in 2014? Infographic suggests how marketers can move the tactic forward

The Astrologer has been working with mobile vendor OtherLevels to optimize the horoscope app's push-notification marketing, putting together A/B split tests that have lifted click-throughs as much as 285 percent,…

December 26, 2013, 2:07 PM EST

Viacom's Upfront Dollars and FY Q3 Ad Revenue Are Up Pushing affiliate fees as a main source of growth

Viacom CEO Philippe Dauman told investors on today's third-quarter earnings call that the company's TV division managed to secure mid-single-digit volume increases at its adult television networks division during this year's…

August 2, 2013, 10:43 AM EDT

Viacom Finishes Major Upfront Biz Network group goes for volume over pricing again

Viacom has inked the last of its major upfront deals, pulling in increases of between 2 percent and 7 percent—two among clients who opted to increase volume 10 percent or…

June 17, 2013, 4:39 PM EDT

Twitter Yawns at Jeep Hack Attack And was Burger King actually a big winner?

.@jeep Glad everything is back to normal. — BurgerKing (@BurgerKing) February 19, 2013 Per Socialbakers, Burger King netted 30,000 Twitter followers when the brand's account on the site was hacked yesterday. But when…

February 19, 2013, 5:44 PM EST

Getting Pushy With Consumers Brands are using push notifications to target mobile users on the run

For many of Black Entertainment Television’s hundreds of thousands of mobile app users, the cable channel’s Hip-Hop Awards on Oct. 9 will be like a virtual Oscars party. Before the show…

September 11, 2012, 6:14 AM EDT

Twitter Goes Way Beyond 140 Characters Users can view snippets of articles within tweets from NY Times, Wall St. Journal

Twitter is the new RSS feed (only normal people actually use it). It's a cliched line—and one that can be applied to Facebook as well as Twitter—but the San Francisco-based…

June 14, 2012, 6:38 AM EDT

Viacom Ad Sales Drop 3 Percent Nickelodeon slump, soft scatter market take their toll

The soft scatter market has taken a bite out of Viacom’s wallet, as the entertainment conglomerate reported a 3 percent drop in advertising dollars in the last quarter of 2011. In…

February 2, 2012, 6:11 PM EST

BET Sees Ratings Bump After the addition of new scripted series, a lift in prime-time viewers

BET's newfound focus on scripted programming this year seems to be paying modest dividends. The network's prime-time viewership rose 6 percent to 821,000 year over year, according to Nielsen. However,…

December 22, 2011, 5:20 AM EST

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