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Topic: BET

Sponsors Line Up for BET Awards, 'the Biggest Entertainment Weekend in Black America'

Verizon Periscopes the red carpet

A number of major brands—Coca-Cola, Cricket Wireless, Domino's, Macy's, McDonald's, Nissan, Samsung, State Farm, Verizon and the U.S. Army—are signed on for the 15th anniversary of the BET Awards and…

Some of America’s Most Successful Women in Media Share Their Best Job Advice [Video]

On the Matrix Awards red carpet

More than a thousand people packed the Waldorf Astoria Monday for the 2015 Matrix Awards. Now in its 45th year, the event honors extraordinary women who have made an impact…

Media's Players Mingled in Style From SAG to Sundance [Photos]

New York, Los Angeles and everywhere in between

Celebrities and executives ushered in this year's award season out West, while media's old guard mingled back East. Take a look at photos from some of the biggest events this…

Viacom, Tumblr Team Up to Offer Co-Branded Campaigns

Partnership starts with MTV Movie Awards

Viacom has been making good use of popular blogging platform Tumblr in the recent past and now it looks like the partnership is official: the two organizations will offer “co-branded…

Viacom Is Creating a Full Division Devoted to Branded Content

Neils Schuurmans, Dario Spina will run the new unit

Viacom is doing at scale something that TV entertainment companies—especially those with a wide footprint in the unscripted world—are relying heavily on for growth: It's creating a full division devoted…

Can A/B Testing Help Push Notifications Breakthrough With Brands in 2014?

Infographic suggests how marketers can move the tactic forward

The Astrologer has been working with mobile vendor OtherLevels to optimize the horoscope app's push-notification marketing, putting together A/B split tests that have lifted click-throughs as much as 285 percent,…

Viacom's Upfront Dollars and FY Q3 Ad Revenue Are Up

Pushing affiliate fees as a main source of growth

Viacom CEO Philippe Dauman told investors on today's third-quarter earnings call that the company's TV division managed to secure mid-single-digit volume increases at its adult television networks division during this year's…

Viacom Finishes Major Upfront Biz

Network group goes for volume over pricing again

Viacom has inked the last of its major upfront deals, pulling in increases of between 2 percent and 7 percent—two among clients who opted to increase volume 10 percent or…

Twitter Yawns at Jeep Hack Attack

And was Burger King actually a big winner?

.@jeep Glad everything is back to normal. — BurgerKing (@BurgerKing) February 19, 2013 Per Socialbakers, Burger King netted 30,000 Twitter followers when the brand's account on the site was hacked yesterday. But when…

Getting Pushy With Consumers

Brands are using push notifications to target mobile users on the run

For many of Black Entertainment Television’s hundreds of thousands of mobile app users, the cable channel’s Hip-Hop Awards on Oct. 9 will be like a virtual Oscars party. Before the show…

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