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Topic: Best Buy

Grey Gets Holiday Season and Pre-Super Bowl Campaigns for Best Buy

N.Y. agency prevails in review

Best Buy has selected Grey New York to handle two upcoming campaigns, one for its critical holiday sales season and the other supporting home theater offerings in January in the…

Products We Want Now: iPhone Lenses That Make Us All Look Like Pros

Plus, Andy Warhol Chuck Taylors

Welcome to Swipe, our roundup of must-have items curated by the Adweek staff. This week, we're putting the focus on an iPhone case that'll make your Instagrams look like professional…

Presented by SMG/MediaLink
Why CES Matters: Understanding Technology's Influence on Today's Marketer

SMG, MediaLink and brand executives outline the mission to get the most out of CES

Best Buy Sorry for Tweet Joking About 'Serial' Murder at Its Store

Says it lacked 'good judgment'

Best Buy had to pull a misguided tweet today that referenced the hit podcast Serial— which is based on a murder that happened outside one of its stores—a familiar exercise for…

Can Apple Win Over Retailers With Its Digital Wallet?

Walmart already is snubbing Apple Pay

Launching a revolutionary digital wallet is going to prove challenging even for Apple as it lobbies retailers large and small to invest in the technology. Just two days after Apple debuted…

Return to Rushmore: Best Buy's Back-to-School Ad Channels a Wes Anderson Classic

Sadly, no Bill Murray

Wes Anderson's Rushmore was a clear inspiration for Best Buy's back-to-school spot, which, like the 1998 film, focuses on a student juggling an excess of extracurricular interests. Created by Crispin Porter…

How 'Honest Trailers' Picks (and Profits From) the Movies It Skewers

Parody series is a hit with fans and advertisers alike

Whether it's pointing out the litany of forgettable characters on Game of Thrones or how Queen Elsa of Frozen is really a manic-depressive with god-like powers, Honest Trailers consistently entertains the…

Jamie Gallo Returns to Agency Fold After NBA

Becomes New York president of Wunderman

Jamie Gallo has reentered the agency world after two years with the NBA. Gallo, who was evp of global marketing at the NBA from 2012 until March 2014, is now president…

Pulpo Media Debuts Data Platform for Hispanic Advertisers

Brands' targeting gets more sophisticated

Pulpo Media, an agency that services brands such as Kellogg's, Nike, General Mills, Disney, Best Buy and FedEx, has announced a data platform that is designed to better define Hispanics…

National CineMedia Buys Screenvision for $375 Million

Could dominate in-cinema advertising

National CineMedia (NCM) is buying its largest competitor, Screenvision, for $225 million in cash and $150 million in stock, the companies announced late on Monday. Once the transaction closes, the…

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