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Topic: Best Buy

Presented by SMG/MediaLink
Why CES Matters: Understanding Technology's Influence on Today's Marketer SMG, MediaLink and brand executives outline the mission to get the most out of CES

January 6, 2015, 7:39 PM EST

Best Buy Sorry for Tweet Joking About 'Serial' Murder at Its Store Says it lacked 'good judgment'

Best Buy had to pull a misguided tweet today that referenced the hit podcast Serial— which is based on a murder that happened outside one of its stores—a familiar exercise for…

December 11, 2014, 6:26 PM EST

Can Apple Win Over Retailers With Its Digital Wallet? Walmart already is snubbing Apple Pay

Launching a revolutionary digital wallet is going to prove challenging even for Apple as it lobbies retailers large and small to invest in the technology. Just two days after Apple debuted…

September 11, 2014, 12:02 PM EDT

Return to Rushmore: Best Buy's Back-to-School Ad Channels a Wes Anderson Classic Sadly, no Bill Murray

Wes Anderson's Rushmore was a clear inspiration for Best Buy's back-to-school spot, which, like the 1998 film, focuses on a student juggling an excess of extracurricular interests. Created by Crispin Porter…

July 25, 2014, 7:00 PM EDT

How 'Honest Trailers' Picks (and Profits From) the Movies It Skewers Parody series is a hit with fans and advertisers alike

Whether it's pointing out the litany of forgettable characters on Game of Thrones or how Queen Elsa of Frozen is really a manic-depressive with god-like powers, Honest Trailers consistently entertains the…

July 23, 2014, 7:21 PM EDT

Jamie Gallo Returns to Agency Fold After NBA Becomes New York president of Wunderman

Jamie Gallo has reentered the agency world after two years with the NBA. Gallo, who was evp of global marketing at the NBA from 2012 until March 2014, is now president…

July 23, 2014, 1:01 PM EDT

Pulpo Media Debuts Data Platform for Hispanic Advertisers Brands' targeting gets more sophisticated

Pulpo Media, an agency that services brands such as Kellogg's, Nike, General Mills, Disney, Best Buy and FedEx, has announced a data platform that is designed to better define Hispanics…

May 6, 2014, 12:49 PM EDT

National CineMedia Buys Screenvision for $375 Million Could dominate in-cinema advertising

National CineMedia (NCM) is buying its largest competitor, Screenvision, for $225 million in cash and $150 million in stock, the companies announced late on Monday. Once the transaction closes, the…

May 5, 2014, 5:30 PM EDT

Social Marketing Company WayIn Looking for Fresh Cash Seeks up to $20 million

The Twitter-focused marketing company WayIn, backed by Sun Microsytems founder Scott McNealy, is looking to raise up to $20 million, a source with knowledge of the fundraising told Adweek. WayIn has…

March 28, 2014, 3:30 PM EDT

Which Big Brands Are Courting the Maker Movement, and Why From Levi’s to Home Depot

To pack more wallop among the denim-and-leather set, Levi's is turning to people like Alice Saunders, a 29-year-old designer and history buff in Boston with a fetish for World War…

March 17, 2014, 6:11 AM EDT

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