Topic: Berkshire Hathaway

Will Kraft Foods Group Launch a Media Review in the Coming Weeks?

It's just the latest challenge for Starcom

It was only a matter of time: Kraft Foods Group is expected to announce a media review in the coming weeks, sources said. It's not immediately clear if the process will…

Agency Cuts and Consolidation Are Likely to Follow Kraft Heinz Merger

But layoffs and plant closings could come first

The bad news for agencies involved in today's announced merger of Kraft and Heinz is that the combined company will be run by a group known for fiercely cutting costs.…

NetJets Hires Havas Worldwide for Digital Ads

Global assignment includes CRM, social media efforts

NetJets, looking to expand its marketing efforts in its 50th year, has hired Havas Worldwide to lead digital marketing efforts globally. The agency will be responsible for everything from customer relationship…

Retail, Automotive Biggest Spenders in 2013

P&G, GM, AT&T among Kantar's top 10 spenders for the year

The absence of the Summer Olympics and political spending in fall 2013 (compared to their presence in 3Q 2012) may have put a damper on advertising expenditures, but total ad revenue…

Warren Buffett and Quicken Loans Will Pay You $1 Billion for a Perfect March Madness Bracket

It's just that easy!

It's not quite Dr. Evil money, but Warren Buffett—through Berkshire Hathaway and Quicken Loans—is offering a cool $1 billion to anyone who completes a perfect March Madness bracket this year. Think…

TV Takes the Gold in Q3

Broadcast, cable budgets soar on infusion of Olympics, political dollars

Thanks in large part to an Olympian television marketplace and the deep pockets of Procter & Gamble and General Motors, U.S. advertising expenditures in the third quarter were up 7…