Topic: Benetton

Can 72andSunny Convince Brands That Good Works Will Drive Sales?

Nonprofit exec Jim Moriarty heads new practice

72andSunny is launching a new brand citizenship practice that aims to tie good works to marketers' bottom-line results. Nonprofit veteran Jim Moriarty is heading the effort after serving nearly 10…

After Kissing Campaign, Benetton Makes Up by Inspiring Unemployed Youth

'Unhate' shock tactics give way to social work

United Colors of Benetton's "Unhate" campaign with the world leaders kissing got plenty of flack, but lots of attention too—along with a Grand Prix in the Press Lions contest at…

Press Grand Prix Goes to Benetton's Kissing Ads From Fabrica, 72andSunny

Jury plants one on provocative campaign

CANNES, France—The Press Lions competition was sealed with a kiss here tonight, with the Grand Prix going to Benetton's provocative "Unhate" campaign showing world leaders kissing, created by Italian agency…

Benetton Not Feeling the Love for Its 'Unhate' Kissing Campaign

Pope ad is quickly pulled

An image of the Pope smooching an Egyptian Imam—who wouldn't like that? It's just one example of controversial kissin' couples (mainly world leaders in conflict, like Barack Obama and Hu…