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Topic: Benefit Cosmetics

With New Contest, Cosmetics Brand Rewards Inner Beauty Over Hot Selfies Encouraging girls to be more positive

A cosmetics company telling its fans to focus on inner beauty? That sounds a bit like Krispy Kreme urging patrons to sign up for Pilates classes, but it seems to…

January 16, 2014, 10:32 AM EST

Jersey Shore Star Shows Off His Package (of Mascara) in Cosmetics Spot Vinny Guadagnino, yoga master

Vinny Guadagnino of Jersey Shore stars as a well-endowed yoga hunk in this decidedly unique Benefit Cosmetics spot for They're Real! mascara. The ad opens to hunky dude ogling, which…

August 22, 2013, 11:42 AM EDT

Cosmetics Company Tries Insulting Customers With Acerbic Makeup Cop Sarah Colonna busts the old model

Benefit Cosmetics, a California beauty brand, is trying to market makeup through humor. In its new spot by Portal A, Sarah Colonna, a comedian from Chelsea Lately, bops about on…

September 19, 2012, 10:01 AM EDT