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Topic: Benefit Cosmetics

The 10 Hottest Branded Instagram Videos of the Week Benefit Cosmetics sexily focuses on bottoms to get to the top

Benefit Cosmetics has gotten to the bottom of at least one way to rock an Instagram video—by playfully featuring the derrieres of a cute young lady in a baton twirler's…

September 12, 2014, 2:10 PM EDT

With New Contest, Cosmetics Brand Rewards Inner Beauty Over Hot Selfies Encouraging girls to be more positive

A cosmetics company telling its fans to focus on inner beauty? That sounds a bit like Krispy Kreme urging patrons to sign up for Pilates classes, but it seems to…

January 16, 2014, 10:32 AM EST

Jersey Shore Star Shows Off His Package (of Mascara) in Cosmetics Spot Vinny Guadagnino, yoga master

Vinny Guadagnino of Jersey Shore stars as a well-endowed yoga hunk in this decidedly unique Benefit Cosmetics spot for They're Real! mascara. The ad opens to hunky dude ogling, which…

August 22, 2013, 11:42 AM EDT

Cosmetics Company Tries Insulting Customers With Acerbic Makeup Cop Sarah Colonna busts the old model

Benefit Cosmetics, a California beauty brand, is trying to market makeup through humor. In its new spot by Portal A, Sarah Colonna, a comedian from Chelsea Lately, bops about on…

September 19, 2012, 10:01 AM EDT

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