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Topic: Ben Lerer

4 Lessons From Thrillist Media Group's Success in Both Content and Commerce

Advice-focused publisher is preparing to launch an agency

When it comes to men's lifestyle content online, Thrillist Media Group believes it has the market covered. Its sites—food, drink and travel-focused Thrillist; technology- and lifestyle-based Supercompressor; and men's fashion portal JackThreads—tallied…

General Electric Creates Apollo-Inspired Sneakers

Astronaut chic for aspiring moon walkers

Would you wear moon boots? General Electric teamed up with the online shop JackThreads and designer Android Homme to build a high-top sneaker based on the lunar footwear worn by…

Digital Video Ads That Make You Want to Click

Format continues to get more interactive

Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and…

Don't Count Out Email Newsletters

Loyalty and premium ad dollars still make the medium lucrative

While it’s unlikely that a company that focuses on email products alone will be able to survive the harsh online climate, don’t discount the less-than-sexy email newsletter. “Email continues to be…

6 Keys to Conquering SXSW

What you must know to defeat FOMO

Austin’s SXSW is never about just one thing, it’s about one more thing. Brands look to outdo each other, startups look to outshine each other and parties look to be…

Thrillist Is Launching a Tech Publication

Microsoft Surface will be the premiere sponsor of Supercompressor

At a time when men define themselves by their phones as much as they do their cars, Thrillist Media Group sees an opening for a new Web publication to help…

Can Publishers Make E-Tail Pay?

To succeed, print brands need to take risks

In an age where print media is trailing digital growth but display ads still aren’t pulling their weight, publishers are looking to e-commerce to drum up some extra revenue. But while…

Thrillist Media Group Raises Serious Cash

In a candid interview, CEO Lerer admits 'we're too email-centric'

With the announcement of its $13.1 million series A funding round, the men's lifestyle media group Thrillist has a reason to start happy hour early this Friday. Often labelled as a…

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