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Topic: Ben & Jerry's

Sarah Hofstetter Is 360i's New Global CEO as Bryan Wiener Steps Down 39-year-old is elevated from U.S. chief

Sarah Hofstetter is 360i's new global chief, as Bryan Wiener—who has been an executive with the digital shop since 2004—steps down. He will continue to serve in a chairman capacity.…

February 12, 2014, 11:31 AM EST

Instagram Ads Boost Ben & Jerry's and Levi's Brand Recall in Early Tests Results bode well for mobile app

Ben & Jerry's Instagram ads saw a recall lift of 33 percentage points while Levi's received a 24 point jump for the same statistic as the brands released data today…

December 19, 2013, 12:01 PM EST

360i Is Selected as the 2013 Digital Agency of the Year Transitioning from search to social has paid off handsomely

Just when you thought you’d heard everything about how 360i and Oreo made social marketing history with their Super Bowl “You Can Still Dunk in the Dark” tweet, there’s more…

December 8, 2013, 9:46 PM EST

Ben & Jerry's Is Early Winner in Instagram Ad Race User comments are sweeter for some sponsored posts

Instagrammers scream for ice cream, in a good way. Ben and Jerry are getting the hang of Instagram ads, demonstrating that not every sponsored photo is an unwelcome intrusion. Millions of…

November 27, 2013, 12:58 PM EST

Michael Kors' First Instagram Ad Gets Instant Complaints High-end watch promo puzzles users

The first brand to run an Instagram ad is Michael Kors, which rolled out a promo for a high-end watch late this morning. And so far, users who are taking…

November 1, 2013, 2:23 PM EDT

Agency CEOs Need to Obsess About Talent Havas Worldwide's Benett probes recruiting issues in new book

A 2011 survey that revealed that a Starbuck’s barista gets more training than an ad agency staffer spurred Andrew Benett to think more broadly about talent and best practices in…

September 17, 2013, 4:27 PM EDT

Ben & Jerry's Lets Subways, Cabs and Spoons Help Vote for Ice Creams Food truck-based initiative entails cool social twists

Ben & Jerry's social-media-minded summer campaign allows consumers to vote online for potential new ice cream flavors. Yeah, that's not exactly new. But while brands like Lay's have been running…

June 3, 2013, 12:02 AM EDT

Project Isaac Winners: Media

Magazine Publishing A Cool Video Idea, on Paper The CW Live Twitter Feed Working with agency OMD, millennial-skewing net the CW promoted its fall lineup by inserting paper-thin, 3G-equipped video screens into Entertainment…

May 12, 2013, 11:21 PM EDT

Ben & Jerry's Scoops Up Euphoria on Instagram Followers show off their ice-cream faces

iScreen, uScreen. Ben & Jerry's is rallying its 127,000 Instagram followers and inviting them to upload images representing "euphoria"—because that's the feeling you get from Ben & Jerry's ice cream—by…

November 20, 2012, 7:33 AM EST

Ben & Jerry's Enables Rampant Spooning With New App 'Wanna Spoon?' finds your perfect partner

Imagine my disappointment when I realized that the name of Ben & Jerry's new Facebook app "Wanna Spoon?" refers to sharing Greek frozen yogurt rather than engaging in a snuggly,…

August 15, 2012, 9:26 AM EDT

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