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Topic: Ben & Jerry's

12 Winning Brand Tweets That Followed the Supreme Court's Same-Sex Marriage Ruling

Target, Jell-O, Ben & Jerry's applaud decision

When the Supreme Court ruled this morning to legalize same-sex marriage in all states, many marketers expectedly took to Twitter to celebrate. Brands like Mastercard, Target and Ben & Jerry's were…

Ben & Jerry's Has Brought Back Apple's '1984' as a Burrito Anthem for Stoners

Will this be the official snack of 4/20?

Parodies of Apple's "1984" continue to surface at the oddest of times—such as 4/20, America's unofficial day of marijuana appreciation. Ben & Jerry's has created the spot below to celebrate the…

Top 10 Branded Videos: Ben & Jerry's Spells Out Its Commitment to Fair Trade

Packs a punch in 19-second clip

Ben & Jerry's has a fun twist to show you where its products come from. The ice cream brand grabs a spot on this week's Adweek/VidIQ top branded video chart…

Sarah Hofstetter Is 360i's New Global CEO as Bryan Wiener Steps Down

39-year-old is elevated from U.S. chief

Sarah Hofstetter is 360i's new global chief, as Bryan Wiener—who has been an executive with the digital shop since 2004—steps down. He will continue to serve in a chairman capacity.…

Instagram Ads Boost Ben & Jerry's and Levi's Brand Recall in Early Tests

Results bode well for mobile app

Ben & Jerry's Instagram ads saw a recall lift of 33 percentage points while Levi's received a 24 point jump for the same statistic as the brands released data today…

360i Is Selected as the 2013 Digital Agency of the Year

Transitioning from search to social has paid off handsomely

Just when you thought you’d heard everything about how 360i and Oreo made social marketing history with their Super Bowl “You Can Still Dunk in the Dark” tweet, there’s more…

Ben & Jerry's Is Early Winner in Instagram Ad Race

User comments are sweeter for some sponsored posts

Instagrammers scream for ice cream, in a good way. Ben and Jerry are getting the hang of Instagram ads, demonstrating that not every sponsored photo is an unwelcome intrusion. Millions of…

Michael Kors' First Instagram Ad Gets Instant Complaints

High-end watch promo puzzles users

The first brand to run an Instagram ad is Michael Kors, which rolled out a promo for a high-end watch late this morning. And so far, users who are taking…

Agency CEOs Need to Obsess About Talent

Havas Worldwide's Benett probes recruiting issues in new book

A 2011 survey that revealed that a Starbucks barista gets more training than an ad agency staffer spurred Andrew Benett to think more broadly about talent and best practices in…

Ben & Jerry's Lets Subways, Cabs and Spoons Help Vote for Ice Creams

Food truck-based initiative entails cool social twists

Ben & Jerry's social-media-minded summer campaign allows consumers to vote online for potential new ice cream flavors. Yeah, that's not exactly new. But while brands like Lay's have been running…

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