Topic: Ben & Jerry

Ben & Jerry's Is Early Winner in Instagram Ad Race

User comments are sweeter for some sponsored posts

Instagrammers scream for ice cream, in a good way. Ben and Jerry are getting the hang of Instagram ads, demonstrating that not every sponsored photo is an unwelcome intrusion. Millions of…

Michael Kors' Huge 'Likes' Tally Provides Flipside to Rocky Instagram Ads Debut

First advertiser on the platform has a lot to dissect

The debut of Instagram ads today seems like an emerging social media case study in the power of the consumer voice—in this case, it's a battle between Instagram's low-threshold Like…