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Topic: Belgium

At 90, Godiva Proudly Looks Back as It Charts a Path Forward

The Belgian chocolatier has a lauded history but needs to court younger buyers

BRUSSELS, Belgium—A month before attending to much more tragic business here in the Belgian capital, Didier Reynders arrived as a guest of honor at a luxurious and playful 90th birthday…

Air France Delays Its New Ad Campaign After Brussels Terrorist Attacks

Underscores brands' need to be nimble during tragedies

Air France was supposed to launch a new ad campaign on Tuesday in its home country but decided to hold it back after the terrorist attacks in Brussels, Belgium, the…

Ad of the Day: This Sappy Christmas Love Story Suddenly Veers Hilariously Off Course

Mobistar's off-kilter greetings from Publicis

Here's a very special love-at-first-sight Christmas campaign from Belgian cellular company Mobistar. Two spots, brought to you by Publicis in Brussels, tell the same story from different perspectives—one his, one hers.…

Ad of the Day: Speeding Drivers Are Invited to Their Own Funerals in Surreal Prank PSA

Grim fantasy comes to life

Unless you're Phil Shifley, you probably haven't been to your own funeral. But some Belgians have, as you can see below in a bizarre stunt PSA for a safe-driving awareness…

Ad of the Day: Carlsberg

Your friend calls in the middle of the night from a poker game gone wrong. What do you do?

Lately it seems like every day is April 1 in advertising, based on how many campaigns are pranking ordinary people. Cue Carlsberg's latest stunt, which rouses unsuspecting people from their beds…

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