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Topic: Belgium

This Lovely Campaign Is Helping Restaurants in Brussels Recover After the Attacks

Peace signs with cutlery

The restaurant business in Brussels has been suffering tremendously since the terrorist attacks of March 22. The bankruptcy rate of eateries in the city has increased by 1500 percent since…

Ikea Creates a Photo App That Lets You Take Only One Picture Ever

Bringing thoughtfulness back to the art form

Ikea Belgium wants to save what it considers the dying art of photography ... by creating an app that only lets users snap one picture.  Titled "Klikk" (or "Click," in Dutch),…

Belgium's Top Ad Execs Are Donating Sperm and Eggs to Ensure the Nation's Creative Future

Your soldiers never had a nobler cause

People will do anything to protect a legacy. And Belgium is taking that to the next level. The country is extremely proud of its creative reputation. In four years, it has…

How This Agency Used Ad Blockers to Recruit the Kind of Creatives It Wanted to Hire

Embracing the problem instead of denying it

Generally speaking, a challenge that disrupts your business model is a chance to invent whole new ones. The Internet—and all the disruption-enabling goodies it's brought with it, like ad blocking—has…

Why Coca-Cola Hired This Man to Laugh Really, Really Hard on a Crowded Subway Train

Soda brand's latest stunt from Belgium

It's usually not a good sign when someone starts laughing maniacally on the subway. But riders in Belgium seem to take it pretty well in this new Coca-Cola ad. The agency,…

Outdoor Ad Company Gets CMOs' Attention by Putting Their Faces on Mysterious Billboards

Without their permission

Here's an odd little case study from outdoor ad company JCDecaux and BBDO Belgium. Frustrated that client marketing directors weren't showing up to its business presentations, JCDecaux got personal with them—by…

How This Agency Cleverly Stopped People From Googling Their Medical Symptoms

The right ads at the right time

If you're like me, you type your symptoms into Google every time you get the sniffles or feel the slightest bit under the weather. Well, that plan is ill-advised. It…

Stick Your Fingers in These Holes If You Dare, Says Weird Outdoor Ad for PlayStation

This may hurt a bit

The trend toward branded out-of-home machines that actively hate humans might have reached its apex with this stunt by PlayStation, which shocked commuters in Antwerp's Central Station by, uh, literally…

K-Pop Group Twerks to the (Really) Oldies in First Classical Music Video Ever

Dvořák you can dance to

Belgium's B-Classic music festival, whose mission is to "give classical music the same recognition as pop and rock music," brings us a rather interesting sensory collision in the form of…

Pedigree Uses Bus Shelter Ads to Create Urban Dog-Walking Trails

Creates 30-minute strolls recommended for pet health

Here's a nice example of a brand using its ads to help solve a problem. Pedigree wanted to encourage dog owners to give their pets the recommended 30-minute walk each…

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