Advertisement

Topic: Belgium

Outdoor Ad Company Gets CMOs' Attention by Putting Their Faces on Mysterious Billboards

Without their permission

Here's an odd little case study from outdoor ad company JCDecaux and BBDO Belgium. Frustrated that client marketing directors weren't showing up to its business presentations, JCDecaux got personal with them—by…

How This Agency Cleverly Stopped People From Googling Their Medical Symptoms

The right ads at the right time

If you're like me, you type your symptoms into Google every time you get the sniffles or feel the slightest bit under the weather. Well, that plan is ill-advised. It…

Stick Your Fingers in These Holes If You Dare, Says Weird Outdoor Ad for PlayStation

This may hurt a bit

The trend toward branded out-of-home machines that actively hate humans might have reached its apex with this stunt by PlayStation, which shocked commuters in Antwerp's Central Station by, uh, literally…

K-Pop Group Twerks to the (Really) Oldies in First Classical Music Video Ever

Dvořák you can dance to

Belgium's B-Classic music festival, whose mission is to "give classical music the same recognition as pop and rock music," brings us a rather interesting sensory collision in the form of…

Pedigree Uses Bus Shelter Ads to Create Urban Dog-Walking Trails

Creates 30-minute strolls recommended for pet health

Here's a nice example of a brand using its ads to help solve a problem. Pedigree wanted to encourage dog owners to give their pets the recommended 30-minute walk each…

Belgian Bank Pulls Seriously Creepy Prank to Warn You About Identity Theft

Meet your evil doppelgänger in the flesh

Witness the cautionary prankvertising in this viral spot for a Belgian bank warning you not to give out financial information online. Recounting more than just a simple case of credit-card…

Van Damme's Virile Freshness Attracts Men and Women Alike

Just a few weeks after we featured Jean-Claude Van Damme's strange ice-crotch ad for Coors Light, he's back again, this time shilling laundry detergent in his homeland of Belgium. He…

Timely ad: What to do in a nuclear accident

Here's a disturbingly topical new ad campaign from the Belgian government, explaining what to do (and not to do) in case of a nuclear accident. Apparently wrapping your family in…

Belgian nonprofit helps, frightens farmers

When most ads use little people, it's just for some low-brow laughs. And maybe that's the case here. But I have to say I like this ad for the Belgian…

Advertisement