Advertisement

Topic: beIN Sport

Type
Al Jazeera's Fledgling Sports Net Refines Its Ground Game BeIN taps TBWA\Chiat\Day to forge a brand identity

In its bid to become a bona fide player in the U.S., the fledgling network beIN Sport has a lot going for it: deep pockets (thanks to the backing of…

February 5, 2013, 12:44 AM EST

Advertisement