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Topic: behaviorally targeted advertising

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Why Advertisers Should Care About the White House Report on Big Data and Privacy GroupM John's Montgomery

The government has put out yet another report on big data and privacy, buzzwords that have scared consumers and dominated press headlines. So is this latest report something advertisers should…

May 2, 2014, 11:07 AM EDT

Report: Ad Networks Adhering to Strict Privacy Guidelines Consumers must opt-in for collection of sensitive data, like health

In a perfect world, the Network Advertising Initiative's annual compliance report would have come out before 60 Minutes trashed the data tracking and collection on the Web for interest-based advertising. The…

March 13, 2014, 1:42 PM EDT

Advertisers Pay 3 Times More for Cookie-Based Ads But will consumer privacy regulation alter the landscape?

A new study from the Digital Advertising Alliance found that advertisers will pay a substantially higher premium for interest-based ads. While that may not seem so surprising, the study, to…

February 10, 2014, 6:00 AM EST

Consumer Confidence in Online Privacy Hits 3-Year Low Most afraid of businesses, not government

The more consumers learn about how businesses track them online, the more worried they are about protecting their online privacy. In fact, consumer online trust has hit a three-year low,…

January 28, 2014, 10:04 AM EST

W3C Group Rejects Industry Do Not Track Proposal Consensus elusive as adoption deadline nears

The advertising industry suffered a setback late last night when the Tracking Protection Working Group of the World Wide Web Consortium rejected the Digital Advertising Alliance's draft proposal for a…

July 16, 2013, 9:56 AM EDT

Mozilla Moves Ahead With Do Not Track Browser IAB calls the move a 'nuclear first strike'

Much to the disappointment of the digital advertising establishment, Mozilla is going ahead with plans to automatically block third-party cookie tracking in its Firefox browser. Mozilla first announced its Do Not…

June 19, 2013, 7:37 PM EDT

Small Internet Businesses Head to Hill With Mozilla Topping Agenda 960 have signed petition urging Mozilla change plans

Small Internet publishers have been to Washington before to tell their story, but this time they are gathering with a singular purpose: to persuade lawmakers to put more pressure on…

May 31, 2013, 4:12 PM EDT

Poll: Targeted Advertising Is Not the Bogeyman [Updated] Nearly 70% like at least some tailored Internet ads

Consumers may be worried about Internet privacy, but targeted advertising is the least of them. In fact, only 4 percent were concerned about behavioral targeting, according to a Zogby Analytics…

April 18, 2013, 6:05 AM EDT

How Facebook's Partner Categories Level the Playing Field—for Good Narrower targeting could mean more relevant ads, more ad dollars

Facebook would seem to be an ideal ad vehicle for small local businesses. But it's never lived up to its promise. Until maybe now. To date, a mom-and-pop dress shop may…

April 12, 2013, 12:00 AM EDT

Want to Opt Out of Targeted Mobile Ads? There's an App for That Meets forthcoming DAA mobile privacy standards

The mobile counterpart to the ad industry's ad choices self-regulatory program that allows consumers to opt-out of online-targeted ads is finally here. And yes, there's an app for it. Called Ad…

April 11, 2013, 12:00 AM EDT

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