Topic: Beck's

Beck's Created a 360-Degree Camera That Fits Into a Beer Bottle Cap

Syncs with Facebook to upload clips

Beer brand Beck's and BBDO Germany have come up with a clever way to hide technology into its products that doubles as a bit of free promotion. The team created a…

Drunkenly Claw Your Next Artistic Masterpiece on a Scratchable Bottle From Beck's

Better than peeling labels

Based on the insight that people enjoy scratching the necks of beer bottles (who knew?), BBDO created a bottle for Beck's Germany that lets drinkers scratch whole designs into the…

Anheuser-Busch InBev Down to Finalists in Media Search

Incumbent Starcom not among them

Anheuser-Busch InBev is down to three finalists in its domestic media agency search. OMD, MediaCom and Spark remain contenders, sources said. Incumbent Starcom, which has handled research and media planning since…

Beck's Creates a Poster That Lets You Play or Remix 10 Songs

New Zealand installation supports local musicians

Beck's recently made an unorthodox contribution to New Zealand's Music Month by unveiling a touch-activated street poster that lets passers-by play or even remix tracks from local musicians. The posters are…

The 5 Worst Ads of Super Bowl XLVII

How to waste a small fortune and look dumb to 100 million people

Everyone loves a good high-wire disaster, and the Super Bowl commercials always have a few. Most of the talk this year has been about the Bar Refaeli spot for Go…

Beck's Gets Even Artsier With Green Door to Nowhere

Last week, Beck's announced it was launching "augmented reality galleries" scattered across a couple of continents—a bunch of green boxes marking locations where people can use their smartphones and tablets…

Beck's Launches Virtual Art Galleries

'Green Box Project' funds mobile-powered installations

Beck’s beer fancies itself a patron of the arts. Eager to associate itself with what it sees as the cool crowd—or in the words of the import brand, “independent thinkers”—Beck’s has…