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Beck's Creates a Poster That Lets You Play or Remix 10 Songs New Zealand installation supports local musicians

Beck's recently made an unorthodox contribution to New Zealand's Music Month by unveiling a touch-activated street poster that lets passers-by play or even remix tracks from local musicians. The posters are…

May 23, 2014, 3:57 PM EDT

The 5 Worst Ads of Super Bowl XLVII How to waste a small fortune and look dumb to 100 million people

Everyone loves a good high-wire disaster, and the Super Bowl commercials always have a few. Most of the talk this year has been about the Bar Refaeli spot for Go…

February 4, 2013, 12:03 PM EST

Beck's Gets Even Artsier With Green Door to Nowhere

Last week, Beck's announced it was launching "augmented reality galleries" scattered across a couple of continents—a bunch of green boxes marking locations where people can use their smartphones and tablets…

July 11, 2011, 1:08 PM EDT

Beck's Launches Virtual Art Galleries 'Green Box Project' funds mobile-powered installations

Beck’s beer fancies itself a patron of the arts. Eager to associate itself with what it sees as the cool crowd—or in the words of the import brand, “independent thinkers”—Beck’s has…

July 5, 2011, 10:50 AM EDT