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Topic: beauty

People.com Uses Beauty Giveaways to Collect Consumer Data Celeb mag partners with Poshly on new web channel

Figuring out what consumers want is a constant struggle for brands, especially when said consumers include the ever-elusive millennial female. Rather than try to guess, People.com is partnering with consumer…

December 7, 2014, 10:11 PM EST

Michelle Phan: Getting Turned Down for a Job at Department Store Beauty Counter Launched My Career 5 facts you may not know about the beauty tutorial maven

Adweek spoke to YouTube sensation Michelle Phan about her rise to fame from starting out as a beauty tutorial vlogger to becoming an international businesswoman, working with brands like Dr…

November 11, 2014, 12:28 PM EST

Yahoo Beauty Won’t Ignore Men Bobbi Brown-led digital magazine launches today

Yahoo Beauty believes that the b-word isn't just for women. The newest digital magazine for the Sunnyvale, Calif.-based company—which launched today with sponsor L'Oréal USA—will publish content that appeals to…

June 16, 2014, 4:57 PM EDT

This Agency Develops New Brand Categories JWalk also helps bolster the profiles of brands like DeLeon Tequila

Specs Who (From left) Michael Lastoria, managing partner; Ashley Heather, co-president, chief digital officer; Sarrah Hallock, co-president, COO; and Doug Jacob, CEO What Digitally focused ad agency concentrating on fashion, beauty and…

March 6, 2014, 5:50 AM EST

Allure Rolls Out Mobile-Optimized Site 5,000-plus product reviews will be searchable on smartphones

Beauty magazine Allure is rolling out a mobile site today that lets users sift through its 5,000-plus reviews while on the go—and should prove especially useful for point of purchase…

October 29, 2013, 12:02 AM EDT

Beauty Vulnerability: What Got Lost in Translation Author of controversial PHD study explains its goal

Once when I was in high school more than half of my chemistry class failed a lab test. The next day our teacher apologized to us, saying that if so…

October 4, 2013, 2:34 PM EDT

Allure Upgrades Its Best of Beauty Pop-Up Shop Consumers can buy products faster now

In the latest example of a magazine trying to tap into e-commerce, Condé Nast's Allure is adding features to its Best of Beauty online pop-up shop to smooth the path…

September 9, 2013, 7:37 AM EDT

Redbook Redesign Puts Focus on Fashion, Beauty, Shopping Say goodbye to Crock-Pot recipes

Redbook, which has tried to break itself away from the women's magazine pack by aiming at young, married moms, has now decided that those women would like fewer parenting tips…

March 5, 2013, 1:49 PM EST

Jane Pratt Launches Beauty Site xoVain New blog features (very) personal stories, shoppable posts

This morning, at the Waterworks showroom in New York’s Flatiron district, Jane Pratt presided over the launch party for her new beauty site, xoVain, wearing a bathrobe. It’s not an…

March 1, 2013, 1:00 PM EST

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