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Topic: beauty

This French Beauty Brand Wants Women to Be Comfortable With Their Flaws

While still using Vichy's products, of course

For cosmetics brands, touting a particular product's capabilities—that it gets rid of redness, say, or makes your face radiate—is standard. But that method of advertising can often impose a certain…

Refinery29 Expands on Women's Lifestyle Coverage to Include Hard News

Beyond fashion and beauty, a sort of 'Vice for women'

Refinery 29 has made a name for itself as a place for millennial women to learn more about fashion and beauty. Now, the media company is expanding its reach to…

Beauty Video Marketers Are Finding a Second Home on Instagram

It's not just about YouTube anymore

How-to beauty videos, which have been wildly popular on YouTube for years thanks to the likes of Michelle Phan, are increasingly finding a home on Instagram. The platform's 15-second limitation…

People.com Uses Beauty Giveaways to Collect Consumer Data

Celeb mag partners with Poshly on new web channel

Figuring out what consumers want is a constant struggle for brands, especially when said consumers include the ever-elusive millennial female. Rather than try to guess, People.com is partnering with consumer…

Michelle Phan: Getting Turned Down for a Job at Department Store Beauty Counter Launched My Career

5 facts you may not know about the beauty tutorial maven

Adweek spoke to YouTube sensation Michelle Phan about her rise to fame from starting out as a beauty tutorial vlogger to becoming an international businesswoman, working with brands like Dr…

Yahoo Beauty Won’t Ignore Men

Bobbi Brown-led digital magazine launches today

Yahoo Beauty believes that the b-word isn't just for women. The newest digital magazine for the Sunnyvale, Calif.-based company—which launched today with sponsor L'Oréal USA—will publish content that appeals to…

This Agency Develops New Brand Categories

JWalk also helps bolster the profiles of brands like DeLeon Tequila

Specs Who (From left) Michael Lastoria, managing partner; Ashley Heather, co-president, chief digital officer; Sarrah Hallock, co-president, COO; and Doug Jacob, CEO What Digitally focused ad agency concentrating on fashion, beauty and…

Allure Rolls Out Mobile-Optimized Site

5,000-plus product reviews will be searchable on smartphones

Beauty magazine Allure is rolling out a mobile site today that lets users sift through its 5,000-plus reviews while on the go—and should prove especially useful for point of purchase…

Beauty Vulnerability: What Got Lost in Translation

Author of controversial PHD study explains its goal

Once when I was in high school more than half of my chemistry class failed a lab test. The next day our teacher apologized to us, saying that if so…

Allure Upgrades Its Best of Beauty Pop-Up Shop

Consumers can buy products faster now

In the latest example of a magazine trying to tap into e-commerce, Condé Nast's Allure is adding features to its Best of Beauty online pop-up shop to smooth the path…

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