Topic: beauty

Older Women Tell Younger Ones How to Live a Life Without Regret in Lovely Skincare Ad

Sanctuary Spa's relaxing stand against burnout

Sanctuary Spa, a skincare brand in the U.K., conducted a survey that found a disturbing 40 percent of women feel ready to burn out at any moment. Maybe it's because 70…

Brazilian Neutrogena Ad Lets You Wipe the Lipstick Right Off This Actress’s Face

Hands-on way to sell makeup removal product

Here's a nifty way to get the average magazine peruser to put a product sample to good use. Neutrogena and agency DM9DDB worked with Brazilian weekly Caras to create a special…

This French Beauty Brand Wants Women to Be Comfortable With Their Flaws

While still using Vichy's products, of course

For cosmetics brands, touting a particular product's capabilities—that it gets rid of redness, say, or makes your face radiate—is standard. But that method of advertising can often impose a certain…

Refinery29 Expands on Women's Lifestyle Coverage to Include Hard News

Beyond fashion and beauty, a sort of 'Vice for women'

Refinery 29 has made a name for itself as a place for millennial women to learn more about fashion and beauty. Now, the media company is expanding its reach to…

Beauty Video Marketers Are Finding a Second Home on Instagram

It's not just about YouTube anymore

How-to beauty videos, which have been wildly popular on YouTube for years thanks to the likes of Michelle Phan, are increasingly finding a home on Instagram. The platform's 15-second limitation… Uses Beauty Giveaways to Collect Consumer Data

Celeb mag partners with Poshly on new web channel

Figuring out what consumers want is a constant struggle for brands, especially when said consumers include the ever-elusive millennial female. Rather than try to guess, is partnering with consumer…

Michelle Phan: Getting Turned Down for a Job at Department Store Beauty Counter Launched My Career

5 facts you may not know about the beauty tutorial maven

Adweek spoke to YouTube sensation Michelle Phan about her rise to fame from starting out as a beauty tutorial vlogger to becoming an international businesswoman, working with brands like Dr…

Ikea Gets Dove-Like With a Mirror That Tells You How Beautiful You Are

Now, everyone's the fairest of them all

Feeling a little down? Don't worry. Ikea's new piece of furniture thinks you're amazing. The Swedish retailer has introduced a prototype of a mirror in Britain that looks you up and…

Yahoo Beauty Won’t Ignore Men

Bobbi Brown-led digital magazine launches today

Yahoo Beauty believes that the b-word isn't just for women. The newest digital magazine for the Sunnyvale, Calif.-based company—which launched today with sponsor L'Oréal USA—will publish content that appeals to…

How Real Women Would Actually Respond to a Dove 'Experiment'

'I don't think I look like a zoo animal'

Every time Dove launches a new effort to remind women they're beautiful, the brand seems to pause first to also remind women how much they hate themselves.  A new parody video…