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Topic: beauty

How Kiehl's No-Frills Creme de Corps Became the Go-to Lotion for Stars Like Oprah

1.5 bottles sold every minute

Every brand hopes for a free plug on TV—"earned media," as the trade calls it—but endorsements don't get much better than they did on Oct. 25, 2012. On a Good…

11 Women Posed Naked for Weight Watchers Magazine to Celebrate Natural Beauty

Highlights brand's shift from shedding pounds to instilling pride

Weight Watchers has changed a lot in the years since Queens housewife Jean Nidetch started the company after a neighbor assumed she was pregnant (she wasn't). Though still a popular…

Irish Spring's Revival Puts the Bro in Brogue and Keeps Ridiculous Celtic Clichés Alive

Aye lad, the brand's ad comeback still has a whiff of the '80s

Ever wonder what people in Ireland do for kicks? Well, if you want to see for yourself, Aer Lingus runs 12 direct flights daily out of North America. Or you…

This Women-Led New York Shop Keeps Fashion and Beauty Brands Ahead of the Digital Curve

Counts L’Oreal and Movado as clients

Specs Who CCO Gina Delio (l.) and COO Terry Rieser, both partners What Branding firm Where New York Since opening its doors in 2001, Tag Creative has created digital campaigns for fashion and beauty…

These Direct-to-Consumer Brands Are Disrupting the Beauty Industry

Startups creating major buzz with millenial consumers

Considering its obsession with the new and innovative, the beauty industry has remained surprisingly stagnant over the past half century, with 70 percent of the $60 billion makeup market still…

Older Women Tell Younger Ones How to Live a Life Without Regret in Lovely Skincare Ad

Sanctuary Spa's relaxing stand against burnout

Sanctuary Spa, a skincare brand in the U.K., conducted a survey that found a disturbing 40 percent of women feel ready to burn out at any moment. Maybe it's because 70…

Brazilian Neutrogena Ad Lets You Wipe the Lipstick Right Off This Actress’s Face

Hands-on way to sell makeup removal product

Here's a nifty way to get the average magazine peruser to put a product sample to good use. Neutrogena and agency DM9DDB worked with Brazilian weekly Caras to create a special…

This French Beauty Brand Wants Women to Be Comfortable With Their Flaws

While still using Vichy's products, of course

For cosmetics brands, touting a particular product's capabilities—that it gets rid of redness, say, or makes your face radiate—is standard. But that method of advertising can often impose a certain…

Refinery29 Expands on Women's Lifestyle Coverage to Include Hard News

Beyond fashion and beauty, a sort of 'Vice for women'

Refinery 29 has made a name for itself as a place for millennial women to learn more about fashion and beauty. Now, the media company is expanding its reach to…

Beauty Video Marketers Are Finding a Second Home on Instagram

It's not just about YouTube anymore

How-to beauty videos, which have been wildly popular on YouTube for years thanks to the likes of Michelle Phan, are increasingly finding a home on Instagram. The platform's 15-second limitation…

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