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Topic: beauty

Beauty Video Marketers Are Finding a Second Home on Instagram

It's not just about YouTube anymore

How-to beauty videos, which have been wildly popular on YouTube for years thanks to the likes of Michelle Phan, are increasingly finding a home on Instagram. The platform's 15-second limitation…

People.com Uses Beauty Giveaways to Collect Consumer Data

Celeb mag partners with Poshly on new web channel

Figuring out what consumers want is a constant struggle for brands, especially when said consumers include the ever-elusive millennial female. Rather than try to guess, People.com is partnering with consumer…

Michelle Phan: Getting Turned Down for a Job at Department Store Beauty Counter Launched My Career

5 facts you may not know about the beauty tutorial maven

Adweek spoke to YouTube sensation Michelle Phan about her rise to fame from starting out as a beauty tutorial vlogger to becoming an international businesswoman, working with brands like Dr…

Ikea Gets Dove-Like With a Mirror That Tells You How Beautiful You Are

Now, everyone's the fairest of them all

Feeling a little down? Don't worry. Ikea's new piece of furniture thinks you're amazing. The Swedish retailer has introduced a prototype of a mirror in Britain that looks you up and…

Yahoo Beauty Won’t Ignore Men

Bobbi Brown-led digital magazine launches today

Yahoo Beauty believes that the b-word isn't just for women. The newest digital magazine for the Sunnyvale, Calif.-based company—which launched today with sponsor L'Oréal USA—will publish content that appeals to…

How Real Women Would Actually Respond to a Dove 'Experiment'

'I don't think I look like a zoo animal'

Every time Dove launches a new effort to remind women they're beautiful, the brand seems to pause first to also remind women how much they hate themselves.  A new parody video…

This Agency Develops New Brand Categories

JWalk also helps bolster the profiles of brands like DeLeon Tequila

Specs Who (From left) Michael Lastoria, managing partner; Ashley Heather, co-president, chief digital officer; Sarrah Hallock, co-president, COO; and Doug Jacob, CEO What Digitally focused ad agency concentrating on fashion, beauty and…

Allure Rolls Out Mobile-Optimized Site

5,000-plus product reviews will be searchable on smartphones

Beauty magazine Allure is rolling out a mobile site today that lets users sift through its 5,000-plus reviews while on the go—and should prove especially useful for point of purchase…

Beauty Vulnerability: What Got Lost in Translation

Author of controversial PHD study explains its goal

Once when I was in high school more than half of my chemistry class failed a lab test. The next day our teacher apologized to us, saying that if so…

Allure Upgrades Its Best of Beauty Pop-Up Shop

Consumers can buy products faster now

In the latest example of a magazine trying to tap into e-commerce, Condé Nast's Allure is adding features to its Best of Beauty online pop-up shop to smooth the path…

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